GL Assessment
Baseline Assessment App
Operating in more than 100 countries GL Assessment is the UK’s leading provider of assessments for UK schools, international schools and overseas ministries. Technology sits at the forefront of GL Assessment’s business having in total delivered more than 7 million online test across the globe. As part of GL Assessment’s technology initiatives they developed the innovative new Baseline app.
The brief
From September 2016 primary schools will be required to conduct a baseline assessment that can be used as a starting point to measure a pupil’s progress. GL Assessment developed a one-to-one teaching tablet app to provide this measurement capability. GL Assessment asked Bold Content to create promotional videos to highlight the unique benefits of GL Assessments app.
To create these promotional videos we needed to interview a number of young children and deliver authentic, cute reactions to using the app. The first promotional video showed the teacher and pupil using the application.
The second promotional video showed the children’s reactions after using the tablet. For this second video we chose to use a three camera setup to make sure that if one shot didn’t work, we had another angle that we could use. Having multiple camera angles enables us to capture every moment no matter what the children did.
We also wanted the video to have a little bit of movement. We gently moved the camera to give a fun and free feeling to the video.
On consultation with the client we decided that dreamy, hazy like look would be desirable. We used lighting from behind the children to achieve that glow and produce a slight halo effect.
Working with children brings its own unique challenges and opportunities.
Before the shoot our director introduced himself to the children, made sure that they were aware of how to be safe on set and felt comfortable working with him. Before, during and after filming the director was engaged in conversation with the children so that they would feel at ease.
Working to build up a child’s confidence is key to producing a good performance on camera and we believe that the additional time we spent making the children feel comfortable really paid off in producing fun and energetic performances on camera.
