Animation Video Production

Kinetic typography is animated text designed to move with rhythm, meaning and purpose. Instead of treating words as static captions, kinetic typography turns the message itself into the visual focus of the video.

This style works particularly well when you need to communicate a clear idea quickly. It can bring energy to a campaign line, explain a product benefit, highlight key statistics, or make a voiceover more memorable. By combining carefully timed text, motion, sound design and brand visuals, kinetic typography helps your audience understand and remember the most important parts of your message.

For brands, it is also a highly flexible animation style. It can be used as a standalone animated video, as part of a wider motion graphics piece, or as an addition to live-action footage. It is especially useful for social media, internal communications, event screens, launch videos and awareness campaigns where you need to make an impact fast.

Because kinetic typography is built around language, the script matters just as much as the design. We shape the words, pacing and visual treatment together, so the animation feels clear, branded and engaging from the first frame to the last.

Kinetic typography is a strong choice when your message relies on words, ideas or key takeaways. It can help you:

• Make complex or abstract messages easier to follow
• Bring energy to statistics, statements or campaign lines
• Create scroll-stopping social content
• Support a voiceover without relying on talking heads
• Turn existing scripts, speeches or brand messages into visual content
• Keep your video on brand through typography, colour and motion

If you have something important to say, but don’t need characters, locations or a full illustrated world, kinetic typography can be a smart, cost-effective way to make your message land. 

Animated videos can take several forms, depending on your audience, message and the role the video needs to play.

For example, you might need an explainer video to break down a complex idea, service or process. You might need a product video to show how something works, what makes it useful, or why someone should choose it. Animation can also be used within brand video production to bring a visual identity, campaign message or abstract idea to life. For internal audiences, animated training videos can help explain information clearly and consistently.

The right type of animation depends on what you want the viewer to understand, feel or do after watching.

Most animated videos take around 4 to 8 weeks to produce, depending on the length, style and complexity of the animation.

A simple motion graphics video may sit at the shorter end of that timeline, especially if the script and brand assets are already approved. A more detailed animation with custom illustrations, character design, multiple scenes, voiceover, music and several feedback stages will usually need longer.

The main stages are usually briefing, scripting, storyboard, visual style, animation, sound design and final delivery. The clearer the brief is at the start, the smoother the process tends to be.

A single animated video can often be repurposed into a wider set of assets, including short social clips, vertical edits, teaser videos, GIFs, stills, cutdowns and sales content.

This is useful if you want the animation to work harder across different channels. For example, a full explainer video could sit on your website, while shorter edits are used on LinkedIn, in email campaigns, in paid social ads, or as part of a sales presentation.

Planning repurposed assets at the start of the project is usually more efficient than creating them afterwards. It means the animation can be designed with different formats, lengths and use cases in mind from the beginning.

2D animation is often a strong choice for explainer videos, brand films, internal communications, social content and educational videos. It is flexible, clear and usually more cost-effective than 3D animation.

3D animation is better suited to products, environments or technical subjects that need depth, realism or detailed visualisation. It can be especially useful for product demos, medical animation, engineering, technology and architectural content. The best choice depends on your message, budget, audience and distribution plan.

Before briefing an animation project, it is useful to know the goal of the video, the target audience, the key message, where the video will be used and what action you want viewers to take.

You should also consider your brand guidelines, preferred animation style, examples you like, required formats, deadline and budget range. The more clearly these points are defined, the easier it is to create an animation that supports your wider marketing or communications goals.