Person holding an iPhone


How to Make a Promotional Video

A promotional video is a powerful way of increasing awareness for your product or service. In this guide, we’ll explain how to make a promotional video to best achieve your objectives. What is a promotional video? Before we explain how to make a promotional video,... Read More
The State of Online Video in 2017


The State of Online Video in 2017 [INFOGRAPHIC]

2017 will be viewed as the year when video went from “good to have” to an essential part of every business’s online marketing strategy. Already there have been some stunning statistics released which show how integral video has become to consumers every day use of the... Read More
Travel Video Production


5 Innovative Shots To Transform Your Travel Video

The viewership for travel videos has doubled year over year, according to statistics published by YouTube. Why? Because video is the perfect way to promote a destination. Stunning visuals, exciting film-making and evocative audio can be combined to transport the... Read More
Dinosaur and London Policeman


Dinosaurs Take Over London! [VIDEO CASE STUDY]

The Cult PR has always got in touch with exciting and out-of-the ordinary projects, so the moment ‘Jurassic Kingdom’ was mentioned, we were all ears! The Brief We were briefed on a promotional video for a new animatronic experience, where life-sized Dinosaurs... Read More
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