Bold Content Video has partnered with the Campaign Against Living Miserably, or CALM, to battle male suicide in the United Kingdom through the #BestManProject.

The #BestManProject was born through The Drum’s Do-It Day 2017. We collaborated with CALM to develop the concept of the movement, and have now filmed and edited nearly a dozen videos for the campaign.

The #BestManProject revolutionises the idea that you don’t have to wait for a wedding to be a best man to your friend. These videos explore the awkward, masculine tension that comes about when two best friends are coaxed to open up to each other.

Thus far, we have interviewed numerous amazing men, including His Royal Highness the Duke of Cambridge, Prince William; former professional footballer Rio Ferdinand, radio personality Roman Kemp, musician Loyle Carner, comedian Humza Arshad, and reporter Carl Anka.

Ben Hawley from CALM gave this testimonial about what it was like to work with Bold Content to develop the concept into an engaging video series.

The videos were widely spread on social media, amassing over 10 million Twitter followers and six million Facebook followers. In total, the videos were seen over 22 million times. This campaign has recently won the 2018 International Content Marketing Association’s Best Video Series Award. “This was a strong series that tackled a difficult situation in an innovative and engaging way,” said the judges. “The simple approach was executed well, producing meaningful results.” The #BestManProject also took second place in the prestigious Social Purpose Awards by The Drum, and has been nominated for the Charity Film Awards.