16
Apr

Modern Music Videos: A source of inspiration for corporate marketing

Music videos are an art form that seems far separated from corporate documentaries. It has a different purpose, different setting, different target audience, message, the tone of voice – frankly, the two genres do not have much in common. However, the approach and... Read More

26
Mar

Film-Induced Tourism: Who Benefits from it?

Film-induced tourism is like Generation Z: independent and digitized – a product of the 21st century. Before the change of the millennium, the tourism industry was doing all right. Then 2001 came along and The Lord of the Rings happened. The number of visitors... Read More

19
Mar

Pro Tips: How to Use Video Storytelling for Destination Marketing

Overcoming cultural prejudices and painting an authentic picture of a far away land can be tricky. Did you promise too much, or, maybe, not enough? Destination marketing is beautiful, fascinating, and exciting: everything but easy. After working together with... Read More

15
Mar

How to Use the Correct Tone of Voice for Your Brand Video

A brand’s tone of voice is more important than you may think. Using a consistent tone throughout your brand videos and marketing material can help with brand recognition and connecting with your audience. For video content producers, writing a script is more... Read More

11
Mar

#BestManProject Nominated as Finalist for Charity Film Awards

We are very pleased to announce that our #BestManProject, in collaboration with CALM, has been announced as a finalist for the Charity Film Awards! The #BestManProject revolves around the important movement of de-stigmatising mental health. This campaign was designed... Read More

8
Mar

Examples of Great Short Films Under 1 Minute

Grabbing the attention of the audience, making them sit on the edge of their chair, feeling goosebumps on their skin, travelling through an emotional journey from confusion to sympathy to excitement, wondering what happens next and ending on a moment that will stick... Read More

5
Mar

Animated Product Walkthrough: A Case Study (Thirst.io)

Trying to sell a specialised software can be very tricky to do in an interesting way. One solution to this is to make a product walkthrough video. This is a type of explainer video that is used to make the item or service more accessible to the audience. Similar to... Read More

1
Mar

How PR Professionals can Harness the Power of Documentary Storytelling

Documentary is the art of capturing real events to provide a visual report on a particular subject. It’s also an umbrella term; it can cover a multitude of different video types, from a corporate explainer film, to a case study, to an event video. This article will... Read More

26
Feb

Publication Trust & the Era of Fake News

The Drum organised an event called Media Slap, where international media industry specialists gathered for an afternoon of presentations and panel discussions about crucial topics of the ever-changing media world. Here’s a look back on one discussion covering how to... Read More