13
Apr

Video Marketing Strategy: Why One Video Is Not Enough

Many companies expect one video to transform their marketing performance. In reality, a single film is just one asset. Sustainable growth comes from a structured video marketing strategy aligned to buyer behaviour, distribution channels and measurable commercial... Read More

26
Feb

What LinkedIn’s 2025 research tells us about B2B video (and what to do with it)

We’ve always believed that video without a measurement strategy is an expensive way to fill a feed. And that trust isn’t a brand metric, it’s a business outcome that you can plan for and track. LinkedIn’s 2025 B2B Benchmark Report, based on... Read More

17
Feb

The Video Marketing Funnel Explained

TLDR A video marketing funnel aligns video content with how people make decisions. Different stages of the funnel require different types of video. One video cannot do everything. Awareness videos spark interest and introduce the problem. Consideration videos educate,... Read More

19
Dec

How to Choose a Video Production Company | 10 Key Factors to Consider

Looking for guidance on how to choose a video production company? This article explains ten essential factors, backed by our decade of experience in the video production world, so you can partner with a team that delivers results as well as visuals. TL;DR Choosing the... Read More

23
Oct

How to Make the Complex Simple in Video

Some products and services are easy to explain: a new coffee brand, a piece of software with one clear function, a charity campaign with a single goal. But others? Not so much. Think about industries like fintech, healthcare, or programmatic advertising. They’re... Read More

16
Oct

How to Optimise Your Video Content for AI Discovery

Large Language Models (LLMs) like ChatGPT, Claude, and Gemini are changing how people discover information online. They tend to “read” videos as opposed to “watching” them (through transcripts, metadata, and the authority of the pages your videos live on). That means... Read More

14
Jul

From Pixels to Prompts: A Look at the timeline of AI Video

A few years ago, the idea of generating video from text sounded like sci-fi. Today, it’s… sort of real. AI systems can now create short clips from scratch, based on nothing more than a sentence like “a panda dancing in the snow.” And while the results are often... Read More

16
Jun

Pride Projects Worth Supporting in 2026

Every year, Pride Month reminds us to celebrate, support and stand with the LGBTQ+ community. But beyond rainbow logos and corporate campaigns, there are people doing real, creative and community-focused work that deserves our attention year-round. We’ve pulled... Read More

15
Apr

AI Video Production: A Comprehensive Guide

Table of Contents: AI Video Pre-ProductionIdeation and Scripting with AI ToolsStoryboarding and Planning AI Video ProductionAI-Generated Actors and VoiceoversAI Video Generators AI Video Post-ProductionAutomated Editing and Colour GradingAI-Powered Sound Design and... Read More