27
Aug

Options for Capturing Testimonial Videos During a Pandemic

As a result of Covid-19, many brands have had to reinvent how they create video content. But video is still the most powerful and cost-effective way for companies to generate new business.  In fact, with the cost of video advertising falling due to the pandemic,... Read More

21
Jul

How to get a film funded

When looking for funding there are a few paths a filmmaker can take. Applying for government funding via a body such as the BFI can bring a large sum of money to a project. But a lot of small-scale films do not qualify for these grants. This is why crowdfunding has... Read More

9
Jul

How to Increase Audience Engagement: Faith, trust and a little bit of pixie dust

Engagement. It’s one of those holistic and glorified terms that every marketer bombards you with. Audience engagement has been proved to significantly raise your ROI. But what is it and how can it be used? This article will demystify the magic of its true meaning and... Read More

2
Jul

Promote Your Properties! – A Guide to Why and How Social Media Marketing Can be Vital for Advertising Real Estate

Social media marketing: it’s nothing new. Yet it seems like this trend has only recently reached the real estate industry, but better late than never! More than half of internet users aged 25 to 34 use social media as a product-research tool and this key age... Read More

19
Jun

Repurposing Your Content – Stretching Your Creativity Instead of Your Budget

As a marketer you might have experienced it; creating compelling and relevant content on a regular basis is a daunting process. 80% of your efforts will translate in 20% of your footage. Only for it to disappear into the clutter within one, maximum two days. It sounds... Read More

18
May

PRODUCING UNDER THE PANDEMIC

Now that the UK government has confirmed that film production in England is allowed to restart if guidelines are followed, at Bold Content we are readying ourselves in order to get back to filming for you right away.  We would like to stress though, that we will... Read More

13
May

Recession Marketing: To Spend or Not To Spend?

With more than a third of the world’s population in lockdown, the global economy has been subjected to one of the steepest downturns since the Great Depression. Stock markets have been crashing, unemployment has been staggering, consumers have lost their confidence... Read More

27
Apr

Animate Your Marketing! – A Guide To Using Animation In Marketing

76% of marketers say that animated marketing videos increase profitability. When used appropriately, animation can be one of the most effective forms of marketing communication. Animated videos are able to convey complex messages in a simple and cost-effective way,... Read More

20
Apr

How to get your short film funded?

At Bold Content one of our company goals is to support talented filmmakers. Sometimes that comes in the form of providing them an opportunity to work on real client projects, other times it can mean helping them to get passion projects off the ground. But we realise... Read More