experiential marketing 2017


Great Examples of Experiential Marketing

Experiential marketing can easily be defined as marketing that gives the potential consumer an experience. However, this unhelpful definition draws a very fuzzy line between it and content marketing. A better way to explain this type of marketing is ‘to give the... Read More
expand your brand presence


Tips for Expanding Your Brand Presence in a Positive Way

Creating a positive brand message and maintaining that image is a challenging one. There are multiple ways to go about building your brand presence online and within your industry’s community. We will explore some of these tips in this article, but first we need to... Read More
social media tech specs


Social Media Video Requirements for 2017

Social media has become an enormous advertising platform. We’ve previously discussed how video is the new business essential, especially when it comes to spreading your brand. However, marketing via video isn’t as straightforward as it may seem. Each social... Read More
sky adsmart


Sky AdSmart Expansion

The best thing about advertising on the Internet—whether it be on social media such as Twitter or Facebook, or websites such as Google or Yahoo—is the flexibility advertisers have to target their audience. In the past, it was impossible to achieve this kind of direct... Read More
make an inspirational tourism video


Tips for Making an Inspirational Tourism Video

Something that most tourists do before choosing a place to visit is a quick online search of the location. One of the best ways to catch someone’s eye on the web is with a video: hence, most websites featuring a tourist destination will have a tourist video (or... Read More
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