24
Mar

Influential Female Filmmakers

At Bold Content, we’re a team of film nerds who love and celebrate cinema and we occasionally blog about topics that are close to our heart. In this post, we’re going to be discussing a concept that we like to champion…getting more women into creative roles in the... Read More

21
Feb

Video Marketing: How to use video brand guidelines to elevate the production of an interview video?

For a lot of purposes, simple talking head interviews are a great way to achieve communication goals with both, external and internal parties. Done right, they are authentic, honest and the interviewee is usually the expert in their field. They work well for case... Read More

4
Oct

Video Marketing: How to approach an Animation Project?

“We need an animated video”, thought probably every marketing professional at least once. This thought is sometimes the beginning of a beautiful video project but more often the end of a potential opportunity, because people simply don’t know where to start when it... Read More

31
Jul

How to write a script for an explainer video

Explainer videos are an incredibly powerful tool for business to introduce themselves, their products, services and the solutions they offer to clients. Here are five of the most important elements for developing an explainer video script with impact. 1. One clear... Read More

10
May

Inclusive Advertising: How to target a wide audience with your video marketing.

Imagine, your client has all the business goals and communication objectives laid out in front of you, but there is one little thing: the advertisement has no specific target audience. Suddenly, the question is, how to appeal to a general audience and make the video... Read More

16
Apr

Modern Music Videos: A source of inspiration for corporate marketing

Music videos are an art form that seems far separated from corporate documentaries. It has a different purpose, different setting, different target audience, message, the tone of voice – frankly, the two genres do not have much in common. However, the approach and... Read More

26
Mar

Film-Induced Tourism: Who Benefits from it?

Film-induced tourism is like Generation Z: independent and digitized – a product of the 21st century. Before the change of the millennium, the tourism industry was doing all right. Then 2001 came along and The Lord of the Rings happened. The number of visitors... Read More

19
Mar

Pro Tips: How to Use Video Storytelling for Destination Marketing

Overcoming cultural prejudices and painting an authentic picture of a far away land can be tricky. Did you promise too much, or, maybe, not enough? Destination marketing is beautiful, fascinating, and exciting: everything but easy. After working together with... Read More

15
Mar

How to Use the Correct Tone of Voice for Your Brand Video

A brand’s tone of voice is more important than you may think. Using a consistent tone throughout your brand videos and marketing material can help with brand recognition and connecting with your audience. For video content producers, writing a script is more... Read More