Marketing Resources
How can charities get the best ROI from video content used along the audience journey
How can brands get the best ROI from video content used along the audience journey
The Best Video Techniques for Brands
The Best Video Techniques for Learning and Development
The Best Video Techniques for Financial Brands
The Best Video Techniques for Tech Brands
How marketers can target a video to the right audience
Dare To Be Bold
We celebrate bold content from across the web to inspire marketers and content creators.
Dare to be Bold: 10 June 2022
We celebrate bold content from across the web to inspire marketers and content creators. Times they are a changin’. Dylan sang it to us back in 1964 and I’m sure it’s a sentiment that would ring true with every generation. Whilst we now look out...
Dare to be Bold: 20 May 2022
We celebrate bold content from across the web to inspire marketers and content creators. Animation, animation, animation. I simply cannot get enough of it. This week we’re looking at the technique of mixing animation with live action. We have...
Dare to be Bold: 6 May 2022
We celebrate bold content from across the web to inspire marketers and content creators. Bold Content wins 7 Vega Awards! Out of 1,500 submissions this year, we are over the moon to land 7 awards for online video at the 2022 Vega Digital Awards,...
Dare to be Bold: 22 April 2022
We celebrate bold content from across the web to inspire marketers and content creators. You may think the connection with all our pieces this week is animation. In one sense you would be correct and in that sense, yes, they are all animated videos....
Dare to be Bold: 8 April 2022
We celebrate bold content from across the web to inspire marketers and content creators. Statistics, pie charts, graphs - blurrgh, no thank you, not the content you watch for entertainment. Am I right? But as video content creators, we are quite...
Dare to be Bold: 25 March 2022
We celebrate bold content from across the web to inspire marketers and content creators. This week we do not look at techniques for telling stories. This week I will not give you ideas on how you can be bolder with your video marketing. This week we...
Dare to be Bold: 11 March 2022
We celebrate bold content from across the web to inspire marketers and content creators. Today we’re looking at content created in response to crisis. We want this week to focus on expression, emotion and empathy. Winter On Fire: Ukraine's...
Dare to be Bold: 28 Jan 2022
We celebrate bold content from across the web to inspire marketers and content creators. In celebration of the arrival of our fantastic new Animation Producer, Hannah Webb, we’re taking a deep dive into the wonderful world of animation this week....
Dare To Be Bold: 14 Jan 2022
We celebrate bold content from across the web to inspire marketers and content creators. Kicking off 2022 we are looking at four key aspects of content storytelling. Intrigue, Perspective, Relatability and Honesty. Four completely different pieces...
Resources from our Blog
We often share video marketing information on our blog. You can see some relevant articles here.
How to Create Branded Content on a Budget
Branded content used to be something that only bigger companies could afford. Certainly with video, a piece of branded content would be something that brands would use to entertain their audiences without there being a heavy sales message. Branded content...
How to Create an Attention-Grabbing 30 Second Video
How to create an attention-grabbing 30 second video Video has definitely become the king of the internet. Social media is becoming more-and-more focused on sharing video but that does mean that your content has to work hard to grab your audience’s...
K.L.T. The Recipe for Content Marketing Success
K.L.T. The Simple Recipe for Content Marketing Success When we create content for brands to use as part of their content marketing campaigns we often look at the goal of that content in terms of K.L.T which stands for Know, Like and Trust. This is...
5 Questions We Ask Before Making a Video
5 questions we ask before making a video We have a video briefing questionnaire that we send to clients. It has a lot more than five questions on it as we need to go into granular detail to really understand what success looks like for...
How to Make Stats Videos Interesting and Creative
How to Make Stats Videos Interesting and Creative Video is a powerful way to market products and services, build brand awareness, boost conversions, and establish authority. But how do you present traditionally dry material, such as...
How to Create a Video Marketing Strategy for 2022
How to Create a Video Marketing Strategy for 2022 In the ongoing effort to win the attention span of consumers, video has become increasingly popular and essential as a marketing tool. There are many reasons why the use of video should be part of any savvy...
How to Evaluate Creative Ideas
How to evaluate creative ideas When so much pressure falls on having an original idea, it can be hard to know which one to pursue when there are lots of options on the table. One of the hardest things for a client to do is to respond to the ideas...
The Complete Video Brief Checklist – 6 Ways to Succeed
The Complete Video Brief Checklist - 6 ways to succeed It can difficult to create perfect video content for your product or service. Communicating your marketing objectives is far from easy. That's why we've put together a video brief checklist - to help...
10 Ways to Create a Stand Out 15 Second Ad
10 Ways to Create a Stand Out 15 Second Ad If you're looking to produce a 15 second ad that makes an impact, it's worth remembering: 46% of people think ads say ads shouldn't be longer than 15 seconds. 56% of people end up wanting to skip them anyway....
Marketing Trends
We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.
Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast
Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.
What AI Means for Marketers – Alex Vaidya CEO of StoryStream
There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.
Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast
One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.
Co-Founder of #OurStories Offers Advice on Mobile Strategies
Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.
How to Tackle “Fake News” with Original Content
Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.
The Top 3 Tips for Communicating with Your Audience through Sport
Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.
CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms
CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.
Dietmar Schantin Founder of Institute for Media on Fake News
Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.
Panel Discussing News and Clickbait
Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.
Panel Discussing News and Revenue
Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.
Panel Discussing Creating Content for Social Media Users
Media speakers discuss the longevity and viability of video in today’s digital market.
Digital Agency Benchmarks
Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.
The Importance of Profiling an Audience in Digital Sports Marketing
Founder of Personalize, Andrew Ko, offers tips on digital profiling.