Marketing Resources
We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.
Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast
Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.
What AI Means for Marketers – Alex Vaidya CEO of StoryStream
There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.
Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast
One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.
Co-Founder of #OurStories Offers Advice on Mobile Strategies
Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.
How to Tackle “Fake News” with Original Content
Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.
The Top 3 Tips for Communicating with Your Audience through Sport
Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.
CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms
CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.
Dietmar Schantin Founder of Institute for Media on Fake News
Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.
Panel Discussing News and Clickbait
Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.
Panel Discussing News and Revenue
Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.
Panel Discussing Creating Content for Social Media Users
Media speakers discuss the longevity and viability of video in today’s digital market.
Digital Agency Benchmarks
Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.
The Importance of Profiling an Audience in Digital Sports Marketing
Founder of Personalize, Andrew Ko, offers tips on digital profiling.
The Complete Video Brief Checklist – 6 Ways to Succeed
The Complete Video Brief Checklist - 6 ways to succeed It can difficult to create perfect video content for your product or service. Communicating your marketing objectives is far from easy. That's why we've put together a video brief checklist - to help...
10 Ways to Create a Stand Out 15 Second Ad
10 Ways to Create a Stand Out 15 Second Ad If you're looking to produce a 15 second ad that makes an impact, it's worth remembering: 46% of people think ads say ads shouldn't be longer than 15 seconds. 56% of people end up wanting to skip them anyway....
How to Outsource Creative Video Content
How to Outsource Creative Video Content Whether you’re looking to boost sales, launch a new product or scale your business, video production can help you take your brand image to the next level. Video is a flexible and creative way to establish yourself...
5 Questions You Should Be Asking Your Video Production Company
5 Questions You Should Be Asking Your Video Production Company You will have heard it a million times before but I’m going to say it again. The key to any healthy relationship is clear and open communication. Know what you need from your video project and...
Why is mobile video marketing such a powerful tool for changing behaviours?
Why is mobile video marketing such a powerful tool for changing behaviours? The way we consume video content is ever-changing. Television once held a monopoly over worldwide video marketing for the largest part of the 20th century. Only to be dethroned by...
How to Distribute Video Content
How to distribute video content once it's created So you have the video. It’s perfect. You know it’s a key part of your content marketing strategy. Without video content, you’re abandoning the portion of your audience who are actively seeking visual...
8 Great Examples of Company Values Videos
8 Great Examples of Company Values Videos There are many ways to bring your values to life using the moving image, from a fun, humorous, lighthearted approach, to an emotional, impactful documentary approach and everything in between. This document is...
What you Should Ask a Production Company Before Hiring Them
How to choose the right video production company for you We know that choosing the right production company is no easy task. It can feel daunting when there are so many production companies to choose from, with different niches and examples of past...
Using Video Content to Boost Sales and Increase ROI
As marketers, we're told to designate 25% to 30% of our budget to content marketing. Which is great if you know how to maximise your investment and yield substantial ROI. Unfortunately content marketing isn't going to magically drive up your sales if your...