Marketing Resources

We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.

Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast

Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.

What AI Means for Marketers – Alex Vaidya CEO of StoryStream

There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.

Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast

One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.

5 YouTube Video Production Trends for 2018

  YouTube video production companies are heading towards a more techy and youthful approach to gain viewers and audience interaction. We'll discuss five trends that you can apply to your YouTube strategy: Live-Streaming 360-Degree Video Multiple Devices Video...

The Case for Vertical

We’ve previously discussed on our corporate blog how video is the new standard in marketing. Video advertising is everywhere: the television, computer, phones, tablets, billboards; the list goes on. Content creation is easy for even smaller businesses to take...

How to Achieve Impactful Video Production

Creating an impactful video in today’s oversaturated market can be challenging—especially when it comes to making a promotional or corporate video. We’ve collected a list of strategies you can employ to help your video ‘pop’. We will cover: Story Video Placement...

Choosing the Right Soundtrack to Enhance your Video

Making a promo video can be tricky, but one of the most challenging (and often the most fun!) part of post-production is selecting the right track to accompany your visuals. Feel free to play around with different kinds of songs behind your video—this can get really...

Brand Safety: How to Better Protect Your Content

What Is Brand Safety Brand safety is a concept that did not exist ten years ago. It refers to knowing where your content is and how it is being used, most prominently online. As a reputable company, you only want your advertising to be displayed on credible websites:...

7 Things to Look for in a London-Based Production Company

At some point (and hopefully sooner rather than later!), if you own a business, you’re going to want a corporate video of some kind. Whether it’s a brand video, a talking head, a product advertisement, or an event trailer, you will want your video to be professionally...

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