Marketing Resources

We like to stay on top of current marketing trends, especially where video is involved so we sponsor several marketing events and feature regular marketing related content on our blog. Below we have compiled some of the best talks, interviews, events, discussions and blog posts that we thought would be of use to marketing professionals.

Micro-Influencer Generated Content: Tribe’s Founder Jules Lund Explains at CMA Digital Breakfast

Who is the first person you may go to when looking for advice? For many people, it’s friends or family. This is the foundation that influencer marketing is set upon.

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What AI Means for Marketers – Alex Vaidya CEO of StoryStream

There are many misconceptions surrounding artificial intelligence. Many people think of machines similar to the baddies found in The Matrix. Others may picture robots exterminating the human race. AI is, in fact, the next great tool in communication.

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Seth Jackson CEO Of Landmrk Explains How To Create Digital Scarcity At CMA Digital Breakfast

One thing that digital is not, is difficult to find. Anywhere that you have an internet connection, you can find digital content.

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Co-Founder of #OurStories Offers Advice on Mobile Strategies

Sumaiya Omar discusses how #OurStories uses mobile journalism and mobile stories to get a better understanding stories at a hyper-local level.

How to Tackle “Fake News” with Original Content

Gavin Johnson, Managing Director of Typical Joe Media, talks about how to tackle fake news in modern-day media.

The Top 3 Tips for Communicating with Your Audience through Sport

Jim Downing of Cake discusses the importance of meaning, being open-minded, and understanding your sport.

CEO and Founder Of Kit, Peder Bonnier – Distributing on Social Platforms

CEO and Founder Of Kit discusses the importance of understanding SEO and social media platforms.

 

Dietmar Schantin Founder of Institute for Media on Fake News

Founder of Institute for Media discusses Fake News and how traditional publishers are losing their identity and credibility.

Panel Discussing News and Clickbait

Founder of Institute for Media Strategies, Co-Founder of WikiTribune, Head of EMEA at Parse.LY, Managing Director of Joe Media, Editor at The Independent discuss the responsibility of news articles and the future of digital ad revenue.

Panel Discussing News and Revenue

Head of Video for Time Inc, Group Digital Director for Trinity Mirror, Head of Digital for City AM, Chief Bran Officer for Hearst UK and Chief Marketing Officers for Sovrn discuss the changes in publishing business models and how they have had to adapt to new trends whilst trying to maintain revenue.

 

Panel Discussing Creating Content for Social Media Users

Media speakers discuss the longevity and viability of video in today’s digital market.

Digital Agency Benchmarks

Peter Chapp from The Wow Company discusses agency benchmarks and stats from pricing to profitability.

The Importance of Profiling an Audience in Digital Sports Marketing

Founder of Personalize, Andrew Ko, offers tips on digital profiling.

Using Video Content to Boost Sales and Increase ROI

As marketers, we're told to designate 25% to 30% of our budget to content marketing. Which is great if you know how to maximise your investment and yield substantial ROI. Unfortunately content marketing isn't going to magically drive up your sales if your...

Our Favourite Ads of 2020

As our month of reflection continues… we look back at some of our favourite adverts from 2020. A great advert makes us feel something. So we've chosen a few that are full of heart, and simply but effectively communicate their message. We hope...

Trying New Things – Product Photography

As our month of reflection continues we look at trying product photography   In this job it’s easy to be pigeonholed as "those are the people who make that kind of video", so it’s always nice when a client asks you to try something new! We were grateful...

Case Study: Snapchat x Happn SnapAds

Snapchat is one of the world's leading social media platforms with huge engagement with the Millennial and Gen Z demographic. Happn is a leading mobile dating app brand with a USP of matching people together who have crossed paths with each...

Using ASMR for Video Marketing

Already millions of subscribers on YouTube and Instagram follow the trend around Autonomous Sensory Meridian Response (ASMR). Enough evidence to look closer into what this phenomenon entails and how it can be relevant for your video marketing....

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