Filtered is web based software company which offers online training for the Microsoft Office suite. Their unique value proposition is that they assess student’s current knowledge to filter out what they already know. This allows them to deliver a customized learning program for their students.
Filtered wanted an engaging explainer video which would explain what Filtered does and its key benefits. They also the wanted the video to be fast paced and to use their corporate colours.
App explainer video
Through consultation and research we determined that the buyer persona was a HR manager, technically savvy and generally from 30’s to 40’s in age. We wanted the primary character in the video to be aspirational in nature. Filtered is a youthful, tech brand and we wanted the main character to have that same trendy feel.
We moved the storyboard onto a timeline using an editing suite. We put a temporary voice over to see how the piece would flow together and how long the video would be. We then gave Filtered a selection of voice over artists for them to choose from.
With the completed voice over added to the time line we then provided Filtered with a selection of music tracks to choose from. While this was taking place our in-house animator was finishing the animated video. Lastly the sound effects were added in.