National Institute of Teachers
Recruitment Video Campaign
Who are they
The National Institute of Teachers (NIoT) research and run professional development for teachers and school leaders for the benefit of pupils across England.
The Brief
Inspire recent graduates and people at considering a change early in their career to contemplate teaching
The Output
A video for YouTube and the NIoT website
Our research told us our target market (Gen Z) would not respond well to a glossy ad that only showed the good side of the job. So our creative strategy process lead to an idea involving glimpses from teachers working lives showing the challenges as well as the rewarding elements of the job. We filmed documentary style to capture interactions between teachers and pupils. A voiceover was added to shape the narrative and focus the viewer on the fact that there are challenges but on the other side of challenges come the greatest rewards.
The Bold Difference..
We don’t just make great films, we also help our clients get them in front of the right people. We can run paid advertising campaigns on social channels and we produce results.
Ready to take recruitment to the next level?
Bold are experts in recruitment content and are passionate about creating videos that will hit your goals. We’d love to hear about your project. Get in touch for a free strategy call