SIXPAD
SIXPAD is a training gear product that stimulates muscles. The various SIXPAD products are aimed at both professional and amateur athletes as a product that will aid in achieving various fitness goals.
The brief
We were approached by the UK based agency that represents the Japanese company, to produce a TV commercial for a UK audience. Their brief included examples of Japanese speaking athletes that they had produced documentary style TV commercials for the Japanese market to give us a steer on the style and messaging that they required us to emulate.
Television commercial
We created three commercials for Sixpad to be shown on European TV channels. One was aired during the champions league final on UK TV stations and has been seen by millions of people. We worked with celebrity athletes Alex Lozowski and Dina Asher-Smith. Due to licensing restrictions we can not show the videos online.
Our priority was to work with the athletes to capture naturally flowing documentary style dialogue which spoke of their journeys as sportspeople, the challenges they face, what dreams they have, and interweaving naturally into this script, how the product will help them achieve these goals.
Once we had script sign off from our client, we produced a detailed shot list and brought together a talented and hard-working crew to ensure that no stone was left unturned when shooting the whole commercial within a limited 6-hour window. Everything from renting a football stadium to choosing the colour of the laces that Alex Lozowski wore in the shoot contributed to delivering a successful TV commercial for our client.
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