Our Video Production Process
Interested in outsourcing your video content and want to know more about our video production process? This brief guide walks through each step of of the process, and every touch-point you’ll have with your production company.
As the process differs between producing live action and animation, we share both processes to give you a quick overview of what you might expect.
Looking for more information?
We’ve put together a more detailed process guide for anyone who wants to learn more about producing an animated video.
The Live Action Video Production Process
PLANNING & CREATIVE DEVELOPMENT
We will start by asking you some questions about your video and what you’re hoping to achieve. We ask a pre-defined list of questions that help us get a good understanding of your objectives.
We’ll provide you with a Scope of Work that outlines our findings, key milestones and the delivery deadline. This document is important as it ensures that we are on the same page both in terms of the video and who is doing what and when.
Once the budget and Scope of Work has been agreed, it’s time to start thinking about what you want the video to say. We’ll work together to create a script that will communicate your message effectively. If applicable, we may also create a storyboard that visually represents the shots in your video. We’ll involve you in this creative development process for ideas and feedback as this is an essential stage in the video’s creation.
Once you’re happy, we’ll start to put together an editing calendar that meets the agreed delivery deadline. Many different aspects of the production process may impact the timeline, but if you have a tight schedule please do let us know in advance.
We’ll work together to find a filming location that best suits your video and your budget. We’ll then do a recce of the space to make sure that there are no elements that might prove difficult on the filming day, such as noisy air conditioning that might impact sound quality.
We will send out a call sheet to the talent, crew and client that includes the shooting location and arrival time. This document will also include a shoot schedule that lists what content is being shot in what order and at what time. Once we reach filming day, the crew will arrive and set up in preparation for a day of filming. Once the talent has arrived, we’ll begin shooting. It’s entirely up to you if you’d like to attend the filming days.
Once everything is shot, our editor will assemble a first draft of your video using the script and storyboard.
You’ll have a chance to offer feedback after the first draft has been delivered. The editor will then make any necessary changes and offer you another chance to review the video.
Once everything is shot, our editor will assemble a first draft of your video using the script. You’ll have a chance to offer feedback after the first draft has been delivered. The editor will then make any necessary changes and offer you another chance to review the video. We offer three rounds of amends on most video projects to ensure that you’re happy with the final product.
Once you’ve received your video, it’s time to distribute it to your audience! We also offer promotional services to help your video receive maximum exposure from its intended audience. Just let us know if this is something you’d like to know more about.
We welcome feedback at the end of our projects to help us improve our customer service and production process. We value client opinions and strive to provide a service that you’d use again and again. Additionally, if you wish to leave us a Google review, we are happy for you to do so. As you can see from our listing, many other satisfied clients have done so.
The Animation Process
PLANNING & CREATIVE DEVELOPMENT
We will start by asking you some questions about your video and what you’re hoping to achieve. We ask a pre- defined list of questions that help us get a good understanding of your company, your objectives and what you want to accomplish with the video. We’ll then put together a quote that best matches your budget and video goals.
From there, we provide you with a Scope of Work. This document outlines our findings, key milestones and the delivery deadline. This document is important as it ensures that we are on the same page both in terms of the video and who is doing what and when.
Once the budget and Scope of Work has been agreed, it’s time to start thinking about what you want the video to say. If you want to provide us with a script, we’re always happy to engage in creative discussions and offer advice on how it can best work for animation.
Over the years, we’ve learnt that sometimes a few small tweaks can help a script sound more natural when read by a voiceover artist. Alternatively, we can also write the script on your behalf. Just let us know what your preference is, and we can work together to create a script that you’re pleased with. The recommended length for an animated video is 60-90 seconds which is approximately 150-225 words. For some tips on writing a great script, please click here.
Once we have finalised the script, we’ll move onto creating style frames for you. Style frames are essentially concept images designed by the animator to give you a sense of what the animation might look like. Style frames will include potential character design, text design,
a colour palette, icons and other supporting illustrations that incorporate your brand assets. We’ll ask for your feedback and the animator will make any adjustments necessary to better match your vision.
Once you have signed off on the style frames, we’ll storyboard your video. This will be a scene-by-scene breakdown of how the script will be played out visually. Much like a comic book in structure, each image will depict the action happening
in the frame. Each image will also include a short description of what’s happening visually and any simultaneous voice over. Again, we’ll have one or two rounds of feedback and amendments at this stage to ensure that you’re happy with the narrative and visual journey.
Our animator will take your script, style frames and storyboard and begin creating the animation. An animator’s job is to bring the visuals to life and create dynamic movement that is engaging to watch. Once a first draft is ready, we’ll share it with you for feedback.
At this stage, please bear in mind that first drafts are typically created around a rough recording of the script. This is to ensure that the animation syncs up to the text. Once you’re happy with the animation, we’ll get the script professionally recorded by a voiceover artist who suits the style and tone of your video.
SELECTING VOICEOVER ARTISTS
We’ll work with you to find the right voiceover artist for your video. You may have an actor that you’ve used in the past, or you might like us to give you a shortlist of possible actors. Either way, we’ll make sure that we find an actor that can be the voice of your brand! If you’d like some more information about selecting actors, please click here.
Once we’ve made any amendments to the animation, we’ll incorporate the sound design. This includes adding the professionally recorded voiceover, any sound effects and the music that you’d like us to use. Now your video is really coming together!
We’ll send you a final draft of the video and provide you with another opportunity to give feedback. We do not limit the number of amends you can make to the video because we want you to be 100% happy with the final product. We’ll work hard to ensure that the video that matches your needs, we just ask that you be mindful of the pre-agreed delivery deadline.
Once you’ve received your final animated video, it’s time to distribute it to your audience! We are always happy to use our experience to advise you about distribution strategies. We can also offer help with advertising to a wide audience via social channels. Just let us know if this is something you’d like to know more about.
We welcome feedback at the end of our projects to help us improve our customer service and production process. We value client opinions and strive to provide a service that you’d use again and again.
Head of Content,
Colt Technology Services