Thinking of hiring a corporate video production company?
Then you will probably want to know who you will be working with.
Here you can find the key players in the corporate video production process.
One of the first key players in a corporate video shoot is the production manager. They have the very important job of making sure that filming stays on schedule and within budget. When a client approaches the video production company, the production manager will work out a budget and allocate it accordingly. This will include the cost of production, equipment rental, and salaries.
For many – if not most – corporate video shoots the director will also be the camera person. The director will primarily work with talent i.e. the actors. If the video shows the client it’s their job to put them at ease that out of the subject. Their role as camera person will focus on camera positioning and lighting.
The camera assistant will be involved in helping with moving the camera equipment and offers a fresh perspective on a corporate shoot. The camera assistant also plays an invaluable role of lugging around different pieces of equipment and fetching coffees for people.
The sound professionals role is simple: to capture the best quality sound possible. Imagine that a plane fly’s overhead just as the CEO is about to deliver their key message. It’s the sound professionals job to make sure that this doesn’t happen. The sound person is also responsibility for ensuring that the lavalier (AKA clip mic) microphone is positioned correctly. That might not sound too important, but it’s critical for ensuring that you don’t break the illusion that you are trying to get across.
The junior editor will ensure that all of the data is transferred from the camera cards to the video drives and make sure that they are not missing any sound files. This is critical because camera cards get wiped very quickly – and you don’t want to lose any of that important footage. The junior editor will also make sure that they are backed up to a second drive and even perform a cloud backup to make triply sure that they are not lost. Next, the junior editor will set-up up the project in whatever editing software the video production company is using. The will often organize the footage within the project, such as by shots or the locations. This makes the senior editors job of cutting up the footage easier.
The senior editor will then watch the video once in order to get to grips with the footage as quickly as possible. They will need to create a cohesive story with a narrative flow that makes sense. To achieve this they will be using a nonlinear editing software such as Avid or Adobe Premier. The senior editor will make sure that the client is completely satisfied with the corporate video that is produced.
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