Want to make a recruitment video that people will actually watch?
Here at Bold Content, we produce videos that show our clients in the best light. Let us make a recruitment video for you to show potential employees all you have to offer.
It’s no secret that the current job market is now mostly candidate-driven. This shift has led to changes in the way companies recruit due to this heightened level of competition.
So if you want to successfully attract and hire top talent, you need to create content that resonates with your potential candidates.
When it comes to recruitment, research by job site Monster found that job postings with videos receive over 38% more applications!
It’s little wonder then that a well-made recruitment video can effectively attract and inspire the right candidate to apply.
Solving problems with recruitment videos
A creative recruitment video can be a powerful tool to address several of the challenges companies face when recruiting top-tier staff. Here’s how it can help:
High Demand for Talent
A well-crafted recruitment video can showcase the company’s unique culture, projects, and work environment in an engaging way, making it more attractive to potential candidates. This can help the company stand out and draw the attention of top-tier talent. Unique selling points that give candidates a reason to choose to work at a company can be made front and centre of the video.
In our work for law form RPC we were able to capture the upbeat culture directly in the creation of the video
Humanising the Brand
In an increasingly competitive job market, candidates are not just looking for a job; they seek an employer whose values, culture, and mission align with their own. Humanising a brand allows a company to showcase its personality, share authentic stories of its employees, and demonstrate a commitment to employee well-being and growth. By doing so, the brand becomes more than just a logo or a name—it becomes a living, breathing entity with which candidates can resonate. A creative recruitment video is the best way to forge an emotional connection which will help to attract top-tier talent who not only possess the necessary skills but also genuinely want to be part of the company’s journey, fostering a stronger and more dedicated workforce.
In our work for Leap legal software we were able to show the people behind the brand and give potential candidates a glimpse of the varied personalities that make up the Leap team. Lifting the curtain this way not only talks about company culture, it demonstrates it in action.
Highlighting cutting-edge projects, advanced technologies, and the company’s commitment to innovation in the video can demonstrate that the company is at the forefront of the industry. This can attract candidates with the specialised skills the company needs. Brands don’t need to address this problem alone, they can work with trade bodies or institutions to create sector specific recruitment videos. In our work with the Landscape Institute we aimed to inspire young people about taking a job in the landscape industry.
Location and Competition
The video can showcase the company’s physical location and emphasise its advantages, such as proximity to major tech hubs or a vibrant local community. It can also emphasise any remote work or flexible work arrangements to appeal to a broader pool of candidates.
In our video for The London Cat Clinic we made sure we featured the area surrounding London Bridge as a unique selling point for why vets may want to work there. The excitement of being near to top restaurants, markets, theatres and galleries all played a part.
The video can highlight the company’s commitment to diversity and inclusion by showcasing a diverse group of employees and discussing initiatives aimed at fostering diversity within the organisation.
In our work for the Turing Institute we featured a range of voices from staff members with different backgrounds. We also made sure to feature a wide range of people within the video to show the breadth and depth of the cultural diversity within their workforce.
The video can feature employees discussing how they stay updated with the latest tech trends and tools, emphasising the company’s commitment to continuous learning and professional development.
This featured heavily in our work for Metaswitch who were hoping to attract top graduate talent.
A video can demonstrate a company’s commitment to sustainability. In our brand video for Colt it was important for us to feature EV charging points to show the progressive company policies.
A recruitment video can provide a glimpse into the company’s culture, values, and work environment. It can showcase employee testimonials, team collaboration, and company events to help candidates assess whether they align with the company’s culture.
In our recruitment video for Southwark Council it was important for us to have people discuss how the values are lived, rather than just reciting a list of what the values are. This helped to qualify candidates who could see whether their values aligned.
Lengthy Hiring Processes
The video can include interviews with HR representatives or hiring managers who discuss the company’s commitment to a streamlined and efficient hiring process, reassuring candidates that their time and effort won’t be wasted.
In our work with Procurement Leaders we were able to hear directly from employees working in procurement about the benefits of taking a career in that field. They discuss how optimising procurement has a benefit for the whole business.
In summary, a creative recruitment video can be a versatile tool to address many of the challenges companies face when recruiting top-tier staff. It allows companies to tell their unique story, showcase their strengths, and connect with potential candidates on a personal and emotional level, making it more likely that they will attract and retain the talent they need.
What types of recruitment videos can you make to attract new talent?
Company highlights videos
Candidates are often interested in more than just the job itself when evaluating potential employers. They want to know about the social atmosphere and opportunities to connect with coworkers. A company event highlights video can showcase the fun and enjoyable experiences employees have outside of work.
By capturing footage from events like after-work gatherings, sports classes, and company retreats, you can create a short, easy-to-watch video highlighting the best moments. This type of video is an effective way to grab the attention of potential candidates on your social channels.
Employee testimonial videos
Employee endorsements are a highly effective way to showcase your company as a great place to work. Let potential candidates hear directly from your employees who are passionate and excited about the company. Social proof is powerful, and candidates are more likely to trust the positive message about the company coming from regular employees than the CEO.
Consider covering the following topics in your interview questions:
- Opportunities for advancement
- Work-life harmony
- The company’s origin and future vision
- The company’s product or service
- What sets the company culture apart
- Company events and social activities
These videos can be featured on your company website’s careers page or on recruitment websites. It’s important for the videos to feel authentic, so let your employees speak naturally. At Bold Content Video, we can work with you to create a script that covers your main points whilst still allowing for natural, unscripted conversations.
Day in the life videos
Bring potential candidates into the daily work life at your company with a ‘Day in the Life’ video. Showcase the day-to-day activities of an employee and provide a realistic glimpse into the position being offered.
Captivate your audience by filming the employee and having them provide commentary about their tasks or opt for a modern, selfie-style video. This type of content is not only entertaining to create and watch, but it also strengthens your company’s brand image from an employer’s perspective.
Onboarding & meet the team videos
Before submitting a job application, every job seeker wants to learn about the people they may potentially be working with. “Meet the team” videos can help personalise a company’s brand, showcase the fun and your accomplished team, whilst persuading applicants that they’d be a good fit.
These videos should be intimate and include photos or brief footage of team members, their names, job positions, and ideally some interesting personal details.
They took a very dry subject and brought it to life with their creativity, energy and commitment.
Action for Children,Policy Manager
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And this is how we do it…
We bring authenticity
Include both the positive and negative aspects of your company. For instance, share how your company overcame a challenging situation and came out even stronger.
Using real, current footage of your employees in the workplace can also add to the authenticity in the feel of your video. This type of b-roll footage can enhance your employee interviews and make the final edit more lively, more engaging and ultimately more watchable.
Rather than stating your values, demonstrating how you live your values can have a powerful impact on the viewer. Hearing testimony from other people about how your organisation lives up to its values is authentic social proof.
We keep it concise, impactful and energetic
It’s crucial to capture your audience’s attention from the beginning. However, don’t reveal too much information at once. Instead, provide just enough to pique the viewer’s interest and keep them engaged. You can achieve this by starting with an intriguing question, a humorous blunder from an interview, a noteworthy statistic about the job, or scenes from a company event.
Once you have the viewer’s attention, you need to maintain it. The best way to do this is by adding rhythm and flow to your video, incorporating different camera angles, shot speeds, and cutaways.
We steer well clear of extended, stagnant shots to create a faster paced dynamic atmosphere, switching between shots every 3-5 seconds. Conversely, we opt for shots lasting 5-7 seconds when we’re looking to convey a more serene and relaxed vibe.
We feature a happy motivated team
We’re adept at encouraging motivated volunteers from your workforce to participate in the company video and select those who are most at ease speaking on camera.
We insist on superior quality sound and awesome music
During the recording, be mindful of background noises such as slamming doors, microphones rubbing against clothing, and people coughing. These sounds can make the editing process difficult and potentially ruin your interviews.
The soundtrack of your recruitment video should align with your company’s personality and support your message. For instance, a startup might use upbeat, contemporary music to reflect its energetic, youthful culture, while a well-established company might opt for a more neutral, professional soundtrack.
Be cautious of music copyright issues and ensure that your soundtrack is royalty-free. The music should engage viewers and not be a distraction, so lower the volume when someone speaks in your video.
So, you've got your recruitment video, what now?
Bold Content Video have experience at creating recruitment videos for a wide range of clients and across a diverse range of industries. We have had the privilege of working with leading organisations such as the The Landscape Institute and innovative businesses such as Metaswitch and Page Group.
Video is a cost-effective option for delivering your recruitment message.
In order to attract the best candidates and communicate more effectively, businesses need to have a high-quality video to communicate who they are, and what they stand for.
Video attracts a broader range of job seekers, especially those in the younger generations.
People graduating nowadays prefer video over text when searching for information about companies. It helps them discover the look, feel, and authenticity of your company in a short space of time.
We are experts at shaping videos which will intrigue candidates and communicate your values in a visually engaging way.