Want to make a recruitment video that people will actually watch?

It’s no secret that the current job market is now mostly candidate-driven. This shift has led to changes in the way companies recruit due to this heightened level of competition. 

So if you want to successfully attract and hire top talent, you need to create content that resonates with your potential candidates. And that content is video. And for that you need Bold Content Video. 

Studies have shown that video content generates higher audience engagement compared to other forms of content, be that for entertainment, for education or marketing purposes.

When it comes to recruitment, research by job site Monster found that job postings with videos receive over 38% more applications! Go figure! 

It’s little wonder then that a well-made recruitment video can effectively attract and inspire the right candidate to apply. Universities and Colleges can use recruitment videos to target potential students also. 

But how can you create recruitment content that is both captivating and effective in hiring the right candidates? How do you make one that truly stands out and make a video that people will actually watch? Well dear reader, be grateful for the knowledge that our huge time and investment in best practice SEO has (luckily for you) brought you to exactly the right place! So you should search no further, for you are in very safe hands. 

And this is how we do it…

We bring authenticity

We keep it concise, impactful and energetic

Candidates typically watch recruitment videos for around 1 minute and 30 seconds, as such we typically recommend to keep your videos under 2-3 minutes.

It’s crucial to capture your audience’s attention from the beginning. However, don’t reveal too much information at once. Instead, provide just enough to pique the viewer’s interest and keep them engaged. You can achieve this by starting with an intriguing question, a humorous blunder from an interview, a noteworthy statistic about the job, or scenes from a company event.

Once you have the viewer’s attention, you need to maintain it. The best way to do this is by adding rhythm and flow to your video, incorporating different camera angles, shot speeds, and cutaways.

We steer well clear of extended, stagnant shots to create a faster paced  dynamic atmosphere, switching between shots every 3-5 seconds. Conversely, we opt for shots lasting 5-7 seconds when we’re looking to convey a more serene and relaxed vibe.

We feature a happy motivated team 

The most effective recruitment videos are centred around people. What inspires your employees to work at your company? What drives them to come in every  day? Whether you’re creating a highlights video of a company event or showcasing your values, employee interviews will always captivate your target audience.

We’re adept at encouraging motivated volunteers from your workforce to participate in the company video and select those who are most at ease speaking on camera.

We insist on superior quality sound and awesome music

Poor sound quality is one of the primary reasons why people stop watching a video, so ensure to use a high-quality microphone when capturing employee testimonials.

During the recording, be mindful of background noises such as slamming doors, microphones rubbing against clothing, and people coughing. These sounds can make the editing process difficult and potentially ruin your interviews.

The soundtrack of your recruitment video should align with your company’s personality and support your message. For instance, a startup might use upbeat, contemporary music to reflect its energetic, youthful culture, while a well-established company might opt for a more neutral, professional soundtrack. 

Be cautious of music copyright issues and ensure that your soundtrack is royalty-free. The music should engage viewers and not be a distraction, so lower the volume when someone speaks in your video.