Interactive Video Production

Unlock the Power of Interactive Video: Transform Your Storytelling Experience

We can help you take advantage of the benefits of interactive video. It’s time to captivate, engage and create unforgettable content for your audience. 

Come on a journey with us, where your videos go above and beyond traditional storytelling, in doing so leaving a lasting impact on your viewers. Welcome to the era of interactive video production.

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What exactly is Interactive Video?

Interactive video is a story-telling tool that allows viewers to be active participants in the video that they are watching, enabling them to engage with the content. It expands upon traditional storytelling by incorporating interactive elements which give users the opportunity to make choices, explore different paths, or click on hotspots within the video that empowers them to create their own personalised viewing experience. By merging the power of video with interactivity, we open doors to a whole new world of creative possibilities.

The many different forms of interactive video – Redefining Engagement

Choose Your Own Adventure
This type of interactivity harkens back to those choose-your-own adventure books. Imagine bringing that concept to life in an interactive video. In this interactive format, viewers participate in the storytelling, and shape the narrative through the choices that they make. This might be done through the exploration of different plot twists, uncovering secrets, or having an influence over the outcome of the video. The choose-your-own adventure style of video immerses your audience in a truly personal storytelling experience. 
Hotspots and Clickable Objects
Put your videos on a higher level through interactive hotspots and clickable objects. Through placing interactive elements strategically through the video, viewers can click on specific buttons to gain extra information, access exclusive content or even make purchases directly from the video. This type of interactive element allows for the seamless integration of product showcases, interactive overlays or behind-the-scenes insights, allowing for a more immersive and informative experience for your audience.
Quizzes and Assessments
Ensure that your audience stays engaged and educated simultaneously through embedding interactive quizzes and assessments in your interactive video. Interactive elements like this allow you to test your users knowledge, have them answer questions, and then provide them with real-time feedback. This is an ideal format for e-learning courses, employee training, or interactive tutorials. Not only does this boost engagement, but it will also help to reinforce the most important info whilst providing invaluable insights into viewer comprehension.
Gamified Experiences
Through interactive video you can transform your video content into an entertaining and interactive game experience. There is the possibility to introduce game-like elements such as challenges, rewards, and leaderboards, which can create an immersive and competitive experience for the audience. The format of gamified interactive videos are great for marketing campaigns, brand promotions, or educational content. This is because they incentivise participation form your viewers, fostering engagement, and generating buzz around your brand.
360-Degree and Virtual Reality (VR) Videos
Put your audience into a whole new world with 360-degree and VR videos. By taking advantage of the cutting edge technology, you can create an immersive experience which allows viewers to explore virtual environments, interact with objects, and feel a genuine sense of presence whilst interacting with your content. This could be useful in a range of scenarios, from virtual property tours to interactive travel experiences. 360-degree and VR video offers a unique engagement opportunity, leaving a lasting impact on your audience.
Lead Generation and Data Capture Forms
Interactive videos can be a useful tool for capturing valuable data, and for lead generation. This can be done through the incorporation of interactive forms directly into your videos, which allows you to seamlessly collect information from viewers, without them having to move away from the video. Whether it be email addresses, phone numbers, or specified preferences, interactive video enables you to streamline the lead generation process –  meaning that you can expand your customer database, and nurture prospects effectively.
Shoppable Interactivity and Content Paywalls
Through interactive video you can seamlessly blend entertainment with e-commerce by incorporating shoppable interactivity and content paywalls. You can engage your audience with clickable product links, meaning that they can make purchases directly from the video. E-commerce functionality can also be integrated into your interactive video, driving conversions and increasing sales whilst providing a frictionless shopping experience. 

Aside from this, interactive video gives you the opportunity to monetize premium content through content paywalls. Whether this be exclusive tutorials, premium storytelling, or behind-the-scenes access, a portion of your interactive video can be offered for free, whilst having premium sections of the video hidden behind a paywall. This creates a sense of exclusivity in your content, enticing viewers to invest in the interactive video experience, and generating revenue.

Are you ready to revolutionise your video content and unlock the full potential of interactive video? Contact us today. Let’s create memorable experiences together for your target audience with interactive video.

The Amazing Potential of Interactive Video

Imagine taking your audience on an immersive adventure, where they can explore their own outcome of a storyline, exploring different angles, truly allowing them to become a part of the narrative, through the use on interactive videos you can:

 Enhance Engagement: Interactive videos holds the attention of viewers, whilst captivating them like never before. Through enabling them to be active participants, you foster an emotional connection with them, which drives high levels of engagement.
Drive Conversions: Want to turn viewers into customers? Interactive video could have the ability to transform a passive audience into active participants in the narrative, increasing chances of conversion. You can do this through interactive elements such as call-to-action buttons, product showcases and clickable hotspots. This further allows you to seamlessly guide your audience towards your desired outcomes and actions.
Boost Brand Awareness: Set yourself apart from the competition with interactive videos that will leave a lasting impression on your audience. From captivation storytelling to immersive product demos, interactive video gives you the capability to create unique brand experiences that will truly resonate with your audience.
Gain Valuable Insights: Get the opportunity to deep-dive into your viewer’s behaviour and preferences with interactive video analytics. You can gain insights into which paths are most popular, which choices are made, and how exactly users interact with your content. This could be invaluable data that will allow you to refine your strategy and tailor future campaigns to ensure maximum impact.

Together we can craft captivating interactive video experiences that resonate with your audience. From conception to production of a final product, we'll work side-by-side with you to bring your vision to life.

When to Harness the Power of Interactive Video

Interactive video can be used in various scenarios, enhancing and providing immense value to your marketing efforts. Interactive video is perfect if you already have a video clip which could be enriched with interactive elements. Here are some situations where making use of interactive video could create significant impact with your consumers:

1.Product Launches and Demonstrations: Using interactive video for product launches and demos allows you to showcase features, benefits and unique selling points of the product. Viewers can interact with the product through the video, enabling them to explore different options and experience the value firsthand, increasing product understanding, excitement, and potential conversions.


2. Brand Storytelling and Campaigns: Interactive video provides a captivating platform to tell your brand’s story and engage your audience on a deeper level than ever before. By involving your audience with interactive videos, you can create memorable experiences, evoking emotions and creating a stronger brand connection. Interactive video empowers you to leave a lasting impression on your viewers, whether it’s an interactive brand journey, an immersive campaign or a personalised storytelling experience. 


3. Training and Education: Interactive video is invaluable for training employees, educating customers, or producing e-learning content. By incorporating quizzes, assessments, and interactive elements you can increase engagement, which reinforces knowledge retention, and in turn ensures a more effective learning experience. Interactive video can help you by transforming training material into interactive and enjoyable modules, which engage learners and drive results. 


4. Event Promotion and Virtual Experiences: Whether it be a conference, trade show, or virtual event, interactive video could boost anticipation, engagement, and attendance of your event. By offering interactive previews, virtual tours, or perhaps even behind-the-scenes glimpses, you can entice your audience and generate buzz around your event. In doing so you will create an immersive event experience that will stay with viewers long after the event is done.


5. Sales and Marketing Funnels: Interactive video can play a vital role in your sales and marketing funnels. By embedding interactive elements such as lead generation forms, and call-to-action buttons, you can guide viewers through the buyers’ journey, increasing conversions, and nurturing leads effectively. Interactive video transforms passive viewers into active participants, resulting in higher engagement and better conversion rates.

Don’t miss out on the power of interactive video

contact us today to discover how we can help

 elevate your videos with interactivity.

Tell us about your project goals and get a free video production quote

Our clients

Bold Content Video have experience creating event videos for a wide range of clients and across a diverse range of industries. We have had the privilege of working with leading organisations such as Eventim Apollo and innovative businesses such as Warner Brothers and British Land.

“The videographer who came to record our event was very friendly and super excited about the event which was great energy to have on the day. It was great that you had the flexibility to make small changes after the initial edit. Thanks so much for the wonderful experience from start to finish”

Google, Admin Business Partner

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