Explainer Video Production London

Bold Content Video is a video production company that stands out from our competition for several reasons. We’re a team of experienced filmmakers, editors, and animators who specialise in creating high-quality, engaging explainer video content that helps businesses to achieve their goals. 

There’s more than just a few things that set us apart from other explainer video production agencies. So please, indulge us a little while longer, as we do some shameless blowing of our own proverbial trumpet.

A Highly customised approach 

We understand every business is unique and that one size rarely fits all. We work closely with our clients to understand their specific needs and goals, and we tailor our approach to meet those needs.


High-quality storytelling 

Our team of experienced filmmakers specialise in crafting engaging stories that connect with audiences on an emotional level. We take the time to understand the message you want to convey and we use a variety of techniques to bring that message to life in a visually stunning and compelling way.


Wide range of services

From concept development to post-production, we offer a wide range of services that can help businesses to achieve their goals. We can create everything from explainer videos and product demos to brand videos and customer testimonials.


Our Comprehensive approach

We don’t just create the video and call it a day. We take a comprehensive approach that includes pre-production, production, and post-production. We’ll work with you every step of the way to ensure that the final video meets your expectations.


Experience and expertise 

We have years of experience in the video production industry, and our team has the expertise to create a wide range of video content. We always stay up to date with the latest technology and trends to ensure that our clients receive the best quality video.


Affordable pricing 

We understand that video production can be expensive, and we strive to offer our services at an affordable price point without compromising on quality. We’ll work with you to create a budget that meets your needs.


Exceptional customer service

We pride ourselves on our exceptional customer service. We are always available to answer your questions and provide regular updates throughout the project. We’ll work with you to ensure that your video is delivered on time and on budget.

In summary, Bold Content Video is a video production company that offers a customised approach, high-quality storytelling, a wide range of services, a comprehensive approach, experience and expertise, affordable pricing, and exceptional customer service. With us, you can be sure that your video project will be in good hands, and that you will get a high-quality, engaging and effective explainer video.

What’s an explainer video?

An explainer video is a short, animated video that is used to explain a product, service, or concept in an engaging and easy-to-understand way. They usually run between one to two minutes in length and are typically used to:

Introduce a new product or service: Explain what the product or service is, how it works, and how it can benefit the viewer.

Increase website conversion: By adding an explainer video on a landing page, it can increase website conversion rates by up to 80%. Impressive isn’t it?

Generate leads: An explainer video can be used to generate leads by providing valuable information and including calls-to-action.

Explain a complex concept: Break down a complex concept or idea into simple, easy-to-understand language.

Increase brand awareness: An explainer video can help to increase brand awareness by showcasing the company’s products, services, and values.

Explainer videos can be created in a variety of animation styles, such as 2D animation, 3D animation, motion graphics, whiteboard animation, and more. They can be used on a variety of platforms, such as websites, social media, email marketing campaigns to name but a few. At Bold Content Video, the main goal we always strive to achieve when making an explainer video is to make complex information simple and easy to understand and engage the audience in a way that leaves them wanting more.

What’s the difference between an Explainer video and a training video?

An explainer video and a training video are both types of video content, but they have different purposes and target audiences.

At Bold Content Video, we’d typically class an explainer video as one that’s used to explain a product, service, or concept to a general audience in an engaging and easy-to-understand way. They usually run between one to two minutes in length and focus on introducing a new product or service, breaking down a complex concept, or increasing brand awareness.

On the other hand, a training video is typically used to provide instruction or education to a specific group of people, such as employees, customers, or partners. Training videos can be longer in length, and they focus on providing information, skills, or knowledge that the viewer can use in their work or personal life. They usually cover a specific topic and are intended to be watched in full, unlike explainer videos that are usually shorter and created to grab the viewer’s attention for a few seconds.

In summary, an explainer video is used to explain a product, service, or concept, while a training video is used to provide instruction or education. A good way to think about it is that an explainer video is intended for a general audience, while a training video is intended for a specific group of people.

Probably the best explainer video production company in London

Finding the right explainer video production company can be a daunting task, but it’s worth the effort to ensure that your video is high-quality, engaging, and effective. Here are some tips to help you find the best explainer video production company for your needs. We’re confident you’ll agree 

Understand your needs: Before you start your search, it’s important to have a clear understanding of your needs and goals. Consider what type of explainer video you need, such as 2D animation, 3D animation, motion graphics, whiteboard animation, etc. Also, consider the length of the video, the target audience, the message you want to convey, and the budget for the project.

Look at the company’s portfolio: A company’s portfolio is a great way to get an idea of their work, style, and the type of projects they have experience with. Look for a company that has experience creating explainer videos similar to the one you want to create.

Check out the company’s reviews: Look for online reviews of the company to see what other customers have to say about their experience. Look for a company with a good reputation and positive reviews. Our’s are pretty darn good, just sayin’ 

Look for a company with a process: A good explainer video production company should have a process in place that guides the project from start to finish. This includes pre-production, production, and post-production. 

Looking for a company that is transparent about their process and can clearly communicate how they will work with you to achieve your goals?.. Maybe we can help!

Look for a company that is easy to communicate with: The explainer video production process can be a long one, so it’s important to work with a company that is easy to communicate with and responsive to your needs. If you’re looking for a company that is available to answer your questions and provide regular updates throughout the project then look no further. Bold content Video’s got you covered. 

Look for a company that can scale: As your business grows, you may need to create more videos. Look for a company that can scale with your needs, and you can work with them on multiple projects in the future.

We’re up there with the best in the business – so why not get in touch and find out for yourself.

Explainer videos that really stand out

At Bold Content we’re well versed in what’s needed to make your explainer video really stand out.

Keep it simple

Explainer videos should be easy to understand, we always avoid using jargon or complex concepts.

Use visuals

Use animation, illustrations or footage to help explain the concepts

A consistent visual style

We use colours, fonts, and animation styles throughout the video that are on brand to create a cohesive look and feel.

Call to action

We’ll always include a clear call to action at the end of the explainer video to encourage viewers to take the next step, whatever you want that to be.


Use music to create a sense of emotion and pacing in the video.

Use storytelling

Using a narrative structure makes your explainer video both engaging and memorable.

Short and sweet

Most people have short attention spans, so keep the video short and to the point.

Clear and relatable voice-overs

The voice-over should be easy to understand and relatable to the target audience.


A bit of humour, if appropriate to the subject matter can often to make your explainer video more engaging and therefore more memorable.

Testing, testing 1,2,3…

Show the video to a small group of people and ask for feedback before releasing it widely.

It’s important to note that making a good explainer video is a creative process, it may require multiple revisions, testing and gathering feedback from different sources. Additionally, a good explainer video should be visually appealing, engaging and easy to understand, it should also be aligned with your brand and target audience.

Explainer video distribution strategy

At Bold content Video, our inhouse team of video strategists can help devise a distribution strategy for your explainer video to enhance your return on investment. We’d recommend things like; 

  • Share the video on your website and social media channels, including Facebook, Twitter, and LinkedIn.
  • Optimise the video for search by including relevant keywords in the title, description, and tags.
  • Utilise video hosting platforms such as YouTube and Vimeo to reach a wider audience.
  • Collaborate with influencers in your industry to share the video with their audience.
  • Use paid advertising on platforms such as Facebook, YouTube, and Instagram to target specific demographics and increase views.
  • Incorporate your explainer video into email marketing campaigns and include a link to the video in your signature.
  • Embed the explainer video in relevant blog posts and articles to increase visibility and drive traffic.
  • Share your explainer video in relevant online communities and forums to increase visibility and drive traffic.
  • Use video analytics to track the performance of the video and make adjustments to the distribution strategy as needed.
  • Finally, consider targeting the video to specific audience or regions, depending on your target market.

It’s important to note that the distribution strategy we recommend will depend on the nature of your explainer video, your target audience and of course, your budget. If you have any queries about the process, don’t be shy to contact us!

We’re great listeners, so why not have a chat?