You’ve got a high quality recruitment video, great. So what now?
Effective distribution of your recruitment video is the key to attracting the right candidates. You’ve invested in a top quality recruitment video that shows the very best of your company, you’ve got employee success stories, testimonials showcasing your winning culture, who you are, what you do, why you do it.
You’re all set to go… But are you? How do you get it out there to effectively attract the right candidates?
Recruiting the appropriate talent for your organisation can be an overwhelming task, particularly during an economic downturn when potential candidates are hesitant to switch jobs. It’s crucial therefore to differentiate yourself and establish a strong presence in the locations where high-calibre candidates are searching.
Here’s our Top Bold Tips to help you attract the widest range of candidates and ensure you’re getting the best ROI from your recruitment video.
London Cat Clinic Recruitment Film
Southwark Council Recruitment Film
Share it on social media
Social media is a powerful tool for reaching a large audience. Share your recruitment video on LinkedIn, Facebook, Twitter, and any other relevant platforms.
Identify the social media platforms that are most relevant to your target audience and share your recruitment video on those platforms.
Include relevant hashtags and a compelling caption to encourage people to watch and share your video.
Engage with users who comment on or share your video to build relationships and expand your reach.
Post it on job boards
Post your video on job boards like Indeed, Glassdoor, and Monster. These sites have a large audience of job seekers and can help you attract a wider range of candidates.
Research the job boards that are most relevant to your target audience and post your video on those sites.
Write a clear and compelling job description that explains the role and encourages people to watch the video.
Monitor your job posting and respond to any questions or comments that potential candidates may have.
Embed it on your website
Make sure your recruitment video is prominently displayed on your company’s website. This will help you attract candidates who are already interested in your company.
Create a dedicated page on your website for your recruitment video and include a clear call-to-action that encourages visitors to apply for the role.
Make sure the video is easy to find and prominently displayed on your website’s homepage.
Use analytics tools to monitor traffic to the page and adjust your website’s design and messaging as needed.
Use targeted advertising
Consider using targeted advertising to reach candidates who may not have seen your video otherwise. For example, you can use social media advertising to target specific demographics or industries.
Use social media advertising platforms like Facebook Ads, LinkedIn Ads, and Twitter Ads to target specific demographics, industries, and geographic regions.
Create compelling ad copy and images that encourage people to watch your recruitment video and apply for the role.
Monitor the performance of your ads and adjust your targeting and messaging as needed.
Share it with your network
Share your recruitment video with your personal and professional network. They may know someone who would be a great fit for the position.
Reach out to your personal and professional network and ask them to watch and share your recruitment video.
Offer incentives, such as referral bonuses, to encourage people to refer qualified candidates to your company.
Keep your network updated on the status of your recruitment efforts and encourage them to continue sharing your video.
Make it easy to share
Make sure your recruitment video is easy to share. Include social media sharing buttons on your website and encourage people to share it with their networks.
Include social media sharing buttons on your website and in your email communications to make it easy for people to share your video with their networks.
Encourage people to share your video by offering incentives, such as a chance to win a prize or recognition for their efforts.
Monitor your video’s social media engagement and respond to comments and shares to build relationships with your audience.
Landscape Institute Recruitment Video
RPC “Strikingly Real” Recruitment Video
Unlock the Power of Recruitment Videos with Bold Content
Recruiting top talent is more competitive than ever. To stand out in a crowded job market, you need a recruitment video that captures the attention of job seekers and showcases your company’s culture and values. That’s where Bold Content Video comes in.
At Bold Content Video, we specialise in creating compelling recruitment videos that help our clients attract top talent. Our team of experienced videographers, editors, and marketers work closely with you to understand your company’s unique brand and create a video that showcases your culture, values, and mission.
Here are just a few of the benefits of working with Bold Content Video:
Attract top talent
Our recruitment videos are designed to capture the attention of job seekers and showcase your company in the best possible light. With a Bold Content Video, you’ll attract top talent and stand out in a crowded job market.
Save time and money
Creating a recruitment video can be time-consuming and expensive. With Bold Content Video, we handle every aspect of the production process, from ideation to post-production. This saves you time and money, allowing you to focus on what you do best – running your business.
Engage your audience
Video is the most engaging form of content. With a Bold Content Video, you’ll create an emotional connection with your audience, leading to increased engagement and higher conversion rates. We show the human side of your organisation, something which really resonates with potential candidates in a highly crowded market. Want them to choose you? Then choose Bold Content.
Reach a wider audience
Our team of video strategy marketing experts can help you promote your recruitment video on social media, job boards, and other platforms. This ensures that your video reaches a wider audience and attracts the best possible candidates.
We’re Smart, professional and polished
Our team of videographers and editors are experts in our craft. We use the latest equipment and software to ensure that your video is professional, polished, and stands out from the competition. We also have excellent hair cuts and tailors.
So don’t settle for a boring, generic recruitment video. Choose Bold Content and create a video that captures the attention of job seekers and showcases your company in the best possible light.