By 2019 it is predicted that as much as 80% of consumer internet traffic will be devoted to watching video. The rapid growth of video consumption has been one of the defining trends of the internet over the past several years. As the statistics below show, that trend is set to continue in 2016 and beyond. In response both B2C and B2B businesses are putting video at the forefront of their online marketing strategies. To gain a more detailed picture of the state of online video in 2016, here are the latest statistics which are defining the industry.
- By 2019 it is predicated it would take someone 5 million years to watch the amount of video that will cross global IP networks in a single month (Source: Cisco Visual Networking Index: Forecast and Methodology, 2014)
- Consumer usage of View on Demand (VoD) is expected to double by 2019. (Source: Cisco Visual Networking Index: Forecast and Methodology, 2014)
- Internet video to TV is predicted to increase 4x from 2014 to 2019 (Source: Cisco Visual Networking Index: Forecast and Methodology, 2014)
- Spending on mobile video has increased 18% since 2014 (Source: AoL Platforms 2015 US State of the Video Industry Report)
- Almost 1/3 of brands digital video budgets are being dedicated to branded video (Source: AoL Platforms 2015 US State of the Video Industry Report)
- Half of advertisers are moving budget from TV to digital video (Source: AoL Platforms 2015 US State of the Video Industry Report)
- Online video viewing on mobile devices is expected to take over desktop viewing by Q4 2015 (Source: Adobe Digital Index (ADI) Inaugural Video Benchmark Report)
- 66% of higher education institutions use video for remote teaching or learning (Source: The State of Video in Education 2015 – A Kaltura Report)
- A quarter of higher education institutions use video as part of their admissions process (Source: The State of Video in Education 2015 – A Kaltura Report )
- 57% of B2B marketers rate video as being very effective as a marketing tool, the second most popular content format (Source: Content Marketing Benchmark Report)
- 16% of websites feature video on their home page (Source: Crayon State of Video Report)
- 79% of websites use third party video hosting (Source: Crayon State of Video Report)
- The top five industries for using video are software, marketing, healthcare, non-profit and education (Source: Crayon State of Video Report)
- 73% of B2B marketers say that video positively affects their marketing results (Source: ReelSEO B2B Video Content Marketing Survey)
- 96% of B2B organizations are using video as part of their online marketing (Source: ReelSEO B2B Video Content Marketing Survey)
- 75% of B2B organizations optimize their video for SEO (Source: ReelSEO B2B Video Content Marketing Survey)
