Bold Content Social Media Video Requirements for 2017

Social media has become an enormous advertising platform. We’ve previously discussed how video is the new business essential, especially when it comes to spreading your brand. However, marketing via video isn’t as straightforward as it may seem. Each social media site has different video technical specifications: the ideal aspect ratio, minimum resolution, maximum file sizes, and more. Social media ad spending is likely to exceed $35 billion globally in 2017, so to help you take advantage of this opportunity, we have provided the tech specs for each popular social platform.

Facebook

social media tech specsResolution: 1280×720
30 fps maximum
Aspect Ratio: 16:9 (Landscape) or 9:16 (portrait)
Codec: H.264 video compression, high-profile preferred
Video length: 120 minutes maximum
File size: Up to 4 GB maximum

YouTube:

Resolution: 1920 x 1080 (1080p)
2560 x 1440 (1440p)
3840 x 2160 (2160p)
Aspect Ratio: 16:9
File type: MOV, MPEG4, MP4, AVI, WMV, MPEGPS, FLV, 3GPP, WebM
Video length: 12 hours maximum length
File size: 128 GB maximum

Ads:
• Non-skippable video length maximum is 15 or 20 seconds (30 seconds in some regions).
• Mid-roll video length minimum is 30 seconds.
• Bumper video length maximum is 6 seconds.

Twittersocial media tech specs

Resolution: 1280 x1024 or 640 x 640
40 fps maximum
File type: Desktop: MP4 and H.264, with AAC audio
File type: Mobile: MP4 and MOV
Video length: 2 minutes and 20 seconds maximum
File size: Up to 512 mb

Snapchat:

Resolution: 1080×1920
Aspect Ratio: 9:16
File type: MP4 and MOV
Video length: Less than 10 seconds (minimum of 15 seconds for ads).
File size: 32 MB file size (1 GB for ads)

Instagramtech specs social media

Resolution: 1080 width, height is variable
30 fps maximum
Aspect ratio: 1.91:1 (landscape)
4:5 (vertical)
1:1 (square)
File type: MP4 or MOV
Video length: 15 minute maximum
Video length: 3 – 60 seconds
File size: 4 GB maximum

social media tech specsLinkedIn:

Resolution: 240p minimum resolution25 fps maximum
Aspect Ratio: 9:16
File type: MP4 or MOV
Video Length: 30 minute maximum
File size: 2 GB maximum