We are proud to have an on-going partnership with The Drum, a global media platform and the largest marketing website in Europe. This past year, we have been involved with Do-It Day from the Do-It Day Hack in early October 2017. Do-It Day is a multi-nation event in which marketers work together to change the world. Teams from a variety of companies work together to pitch ideas for charity briefs. The winning team is selected to create their idea, and together, everyone launches a media campaign to bring awareness to the initiative.
We felt that using marketing to change the world so closely aligned with our company values that we decided to sponsor the event this year. Two of our staff members also took part in the Do It Day hack.
Our Branded Content Manager was lucky enough to be on the winning team for the CALM brief. He helped put together the pitch for the #BestManProject, which was designed to raise awareness for the charity CALM (Campaign Against Living Miserably). The #BestManProject went on to include A-list celebrities such as His Royal Highness, the Duke of Cambridge, Prince William, former professional footballer Rio Ferdinand, presenter Roman Kemp and musician Loyle Carner.
Throughout the time Do-It Day was created and launched, we documented events as they unfolded. We created a short documentary to outline the power marketing can have when we all pitch in together for a common cause.
You can view the video here:
The documentary premiered at the Drum’s Do It Day breakfast event in June and was shown at the Cannes Lions Festival of Advertising later that month.
We’re looking forward to partnering with the Drum again this year to create a high quality event video about the day.
We also encourage you to learn about the #BestManProject here, and support CALM in their fight to eliminate male suicide.