According to Wyzowl’s State of Video Marketing Report, 91% of marketers feel the pandemic has made video more important for brands. We’ve experienced this trend first hand, with December becoming one of our busiest months at Bold Content Video producing more animated explainer videos than ever before.
With consumers spending more time on the internet, the demand for video content has accelerated. In fact, it’s been reported that 85% of consumers want to see more video content from brands. This is a pretty staggering statistic when the social media landscape is already so noisy.
So can producing more video marketing help you stand out from the crowd?
Video Marketing is important as it can increase brand awareness, attract more traffic and have a positive ROI.
Videos are often the first place a consumer looks when considering buying a product or service – so having an explainer video on your website is an essential asset to any brand. What’s more, the more video content you produce, the more likely it will be to generate traffic and boost your SEO.
But we understand that making exciting video content during a pandemic can be challenging. That’s why we’ve been producing more animated explainer videos this year, helping brands to nurture leads and increase conversion rates.
What makes a good animated explainer video?
A good explainer video helps the consumer understand what your product is, how it works and how it will benefit them. Animation gives you added edge of being able to explain difficult or complex ideas in easy to communicate terms. Animation is not confined by the boundaries of reality: products can be taken apart, unseen processes can be mapped out, and abstract concepts can be visualised. The sky is really the limit when it comes to explaining your product or service with animation.
As most of the information transmitted to the brain is visual, animation can also have a lasting impression on your target audience. We will always work with a client to ensure that the animation is in keeping with all branding and effectively communicates your message.
Our belief at Bold Content Video is that an explainer video shouldn’t be longer than two minutes and should always have a bold opening statement that hooks viewer interest and communicates your primary message.
So if you’re looking for a way to reinvigorate your video marketing campaign, why not consider animation? It’s a practical solution to producing video during a pandemic but also offers your brand an entertaining and innovative way to engage with your target audience and help to convert sales.