Bold Content Dare to be Bold: 11 March 2022

We celebrate bold content from across the web to inspire marketers and content creators.


Today we’re looking at content created in response to crisis. We want this week to focus on expression, emotion and empathy.


Winter On Fire: Ukraine’s Fight for Freedom

‘Winter On Fire: Ukraine’s Fight for Freedom’ is a Netflix documentary about the Ukrainian Maidan revolution in 2014. It’s one of the most powerful documentaries we’ve ever seen, and might help to contextualise what’s happening at the moment. For anyone who would like to see it, Netflix has made it available to watch for free on YouTube.


Next, we wanted to share ‘Hobby’ with you, a funny but thought provoking piece by Colin Read and Adobe Pocket Film about the hobbies we started (and failed) during the pandemic. It’s all about loneliness, filling the void and looking for a purpose in difficult times.


Thank You For Not Riding

Back in 2020 Uber created a great ad, cleverly thanking audiences for not using their services during the pandemic. A simple video that takes UGC to the next level, showing real people trying to connect with one another, their loneliness/fear/isolation during the pandemic, before then showing the steps we take to protect loved ones and why it’s important. The simple piano score keeps this video humble and poignant – and is a great reminder of our own memories and experiences of the pandemic.



Finally we leave you with the trailer for the acclaimed Ukrainian film, ‘Atlantis’. Set in 2025 a year after Ukraine’s “victory” in the war with Russia, this film tells the story of a retired soldier with PTSD, who finds himself working with a humanitarian activist, exhuming and identifying the war dead. What’s worth noting about this brilliant film is that all of the main roles were played by veterans, volunteers and soldiers – making this film earthy, real and powerful.

We’re great listeners, so why not have a chat?