Coca-Cola
Beat The Street
Coca-Cola are the world’s leading manufacturer, marketer and distributor of non-alcoholic drink concentrates and syrups with more than 500 brands globally. Active Healthy Living are educational programs sponsored by Coca-Cola which aim to educate young people on the benefits of an active healthy lifestyle.
The Brief
We have a long term relationship with Coca-Cola promoting their CSR (Corporate Social Responsibility) initiatives. One of our key projects as been Coca-Cola’s Active Healthy Living programs. One of the key challenges for this project was that in the past Coca-Cola’s standard promotional videos for their CSR initiatives had failed to engage with a youth audience online. The brief was to develop a video concept which would reach that youth target audience.
The ‘Beat the Street’ competition is an initiative to get kids active and when it came to Mortimer and Theale schools the children developed a healthy rivalry which made the competition even more fun! Coca-Cola supports this initiative as part of the Active Healthy Living program.
