Blue Yonder
Animated Explainer Videos
Who are they
Blue Yonder is a global brand that provides supply chain management software and services to businesses. They are an independent subsidiary of Panasonic and help companies integrate, process, and respond to customer demand.
Our work
Blue Yonder commissioned us to produce animated explainer videos showcasing the benefits of their Transportation Management Solutions (TMS) and their billing management system.
The Output
These animated videos were part of a multi-channel marketing strategy, featuring in YouTube campaigns, LinkedIn paid social, and account-based marketing. Their engaging and visually compelling style made them highly effective across different platforms, while also serving as impactful assets for internal communications and email marketing. By capturing attention and driving engagement among both external audiences and internal teams, they delivered strong value across multiple marketing and communication channels.
The Results
LinkedIn video views
%
View completion rate
Awards
Blue Yonder and Bold Content won gold in the category for Best use of video from the technology, media, and telecommunications sector at the 2023 Lens Awards in February 2023
The Bold Difference..
We’re used to working with large corporates who have a multi stakeholder sign-off process. We’re used to the fact that the best laid plans sometimes slip because people get busy or go on holiday so we remain flexible and can adapt our timetables to suit. When working with large companies we ensure that we communicate really well and include all necessary parties to ensure a smooth sign-off process. We respond rapidly to messages knowing that we’re working with busy people.
Ready to take your website to the next level with animated explainer videos?
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