Fireside Chat

Who are they

Fast Company is a global media brand focused on business, innovation, and design. For this project, their premium content arm brought their editorial expertise to London for an exclusive fireside chat filmed at Harrods.

Dr Sayyida Jafar was their guest, joining the conversation to discuss how Harrods continues to evolve with the shifting expectations of high-end consumers.

The Brief

Fast Company needed a sleek, polished video interview to complement their editorial series. It had to feel premium and stay on brand.

The brief was simple: deliver a high-quality video, shot on location at Harrods, under tight spatial and logistical constraints. The challenge? Make a luxury conversation look just as premium as the setting it was held in, despite having minimal control over the space.

The Output

We filmed an intimate fireside chat in one of Harrods’ private jewellery rooms: a small, windowless space typically reserved for discreet, high-end client meetings. 
That meant working within strict limitations, including limited lighting options and very little room to move.

To bring a visual sense of luxury to a tight space, we leaned into clever set dressing. We incorporated Harrods-branded details like signature shopping bags and product placements into the frame, helping reinforce the setting without distracting from the conversation. Our aim was to frame the discussion as an authentic, elegant exchange, not a staged interview.

Despite the challenges, the final piece quickly found its audience. Within just one month of release, it had already attracted over 150,000 views.

The Bold Difference..

We always make it work, no matter the situation. When we were in a small room with limited space to step back from the lens, we designed a simple but effective look that enhanced the setting rather than fighting against it.

And we did it all for a team flying in from Dubai, with a tight schedule and high expectations. That’s what Bold brings to the table: the agility to solve problems on the day, and the creativity to make even a small space feel like a global stage.