B-Roll is an industry specific term that refers to footage shot in addition to the main action.

The main shot is called A-roll and might be in the form of an interview, vox pop, tutorial etc.

B-roll refers to footage that shows the general atmosphere of the location, event, shows specific elements of what the interviewee is talking about, establishes the setting of the video etc. These are shots to which the editor can cut to while making the edit.

In our video for MarketInvoice you can see the A-roll is our interview with Melanie, and the B-roll are the shots of her factory.

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