A short promotional video we filmed and edited for USP college. This is an example of how we can use our authentic case study documentary style of filming, to create a promotional video. The interviewees were encouraged to feel relaxed and to give genuine comments about the college. This helps the video feel less corporate than a standard promotional video, which may have listed the features and benefits in a voiceover. This is a soft-sell approach which we know works particularly well with the gen z target demographic.