Video Marketing Services London
Maximise Reach & Boost Conversions
In addition to delivering game-changing videos, we support you in distribution to ensure your videos are seen and enjoyed by your target audience. Investing in high-quality content positively impacts your brand, and getting the right people to see it is a cost-effective way to increase brand awareness.
Our videos don’t just look great—they also perform well. Instead of merely uploading them to YouTube and getting a few hundred views, our paid media strategy can boost views into the thousands. This approach allows us to learn from the data, refine the campaign, and ensure we’re reaching the right people to take action.
Our Video Marketing Production Services
Launch Planning
We conduct keyword research to identify what people are searching for when they encounter your service. This leads to valuable insights that inform the idea phase. Once we understand what interests your audience, we create content that meets their needs.
Designer Thumbnails
On the shoot day, we capture high-resolution still images for use as thumbnails. We AB test these thumbnails to find the one that performs best.
Social Cutdowns
To maximise your investment, we create multiple short versions of your video for various social channels. Instead of simply extracting snippets from the full film, we pre-plan content to meet the specific needs of different audiences.
Analytics
We provide monthly analytics reports so you can see how the video is performing and identify any necessary tweaks to improve results. We assist with attribution modelling to justify the ROI of your production budget and prove that video is an effective sales tool.
Consistent Upload Schedule
We create a strategic content calendar for clients to ensure a consistent upload schedule. This helps maintain audience engagement and keeps your content fresh and relevant. Regular uploads can also improve your channel’s ranking on various platforms, driving more organic traffic over time.
Creating Endscreens
We design engaging end screens to encourage viewers to take further action, such as watching more videos or visiting your website. End screens can feature calls-to-action, links to other videos, playlists, or your channel, and are a valuable tool to increase viewer retention and engagement.
Keeping Track of Performance, Managing/Replying to Comments
We monitor video performance using detailed analytics to track views, engagement, and other key metrics. Additionally, we manage and reply to comments on your videos, ensuring your audience feels heard and engaged. This interaction helps build a community around your brand and can provide valuable feedback for future content.
Competitor Analysis
We research your competitors to ensure your videos stand out. We focus on highlighting the many benefits of your service in a concise manner, either through interviewee statements or visual storytelling.
SEO Optimised Titles, Descriptions, and Tags
We optimise titles to inform viewers that your video can answer their questions. Additionally, we add tags and metadata to help your video reach people searching for information about your service.
Manage Paid Media
We run paid media campaigns on LinkedIn, YouTube, Google, TikTok, and Facebook to get your message in front of your audience.
Ad Testing
We produce multiple versions of your videos and conduct AB testing to determine which performs better.
Landing Pages
We offer written testimonials with a specialist conversion copywriter. Using the testimonial material we film, they create a longer form version designed specifically to prompt landing page visitors to act on the CTA.
Captioning
We provide captioning services to make your videos accessible to a broader audience. Captions ensure that viewers who are deaf or hard of hearing can understand your content. They also benefit those who prefer to watch videos without sound, such as in noisy environments or on public transport.
Why Video Content Marketing Matters
Video marketing is one of the most effective ways to connect with your audience, build trust, and drive engagement. In a competitive market like London, businesses need to stand out, and video content offers a compelling way to do so. Studies show that videos are more likely to be shared on social media, increasing their organic reach. Additionally, video content is highly favoured by search engines, making it an essential tool for improving your website’s SEO and ranking higher in search results. By integrating video marketing into your strategy, you can communicate complex messages in an engaging and easily digestible format, helping your London-based business gain visibility and attract more customers.
The Power of Targeted Distribution
Producing high-quality video content is only part of the equation—ensuring it reaches the right audience is just as crucial. Our video marketing approach leverages targeted distribution strategies, ensuring your content is seen by the people who matter most to your business. Through data-driven insights, we refine audience segmentation, adjusting campaigns based on real-time performance metrics to achieve maximum impact. Whether through organic reach, paid media, or a mix of both, we tailor a distribution plan that maximises visibility and engagement.
Repurposing Video Content for Maximum ROI
To make the most of your investment, we help you repurpose your video content across multiple platforms. A single long-form video can be edited into shorter clips for social media, GIFs for email marketing, or even transcribed into blog posts. By adapting content for different formats, we extend its lifespan and ensure you get the highest return on your production budget. This approach also keeps your brand visible and top-of-mind for your audience.
How We Measure Success
Understanding the impact of your video marketing efforts is essential for continued growth. We use detailed performance metrics to assess engagement, watch time, click-through rates, and conversion rates. By tracking these key performance indicators (KPIs), we gain insights into what works best and make data-backed adjustments to optimize future campaigns. This results-driven approach ensures that every video serves a clear purpose and contributes to your business objectives.
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