It’s estimated that over 300 minutes of video is uploaded to YouTube every minute. So if you are using YouTube to promote your corporate video it is essential to keep it fresh and creative if you want to engage your audience and stand out from your competition.
Here are a list of some of the more creative techniques that are used in our videos, and the benefits of using them.
Movi camera stabilisation system:
The Movi camera stabilisation system is a system that gives the look and feel of work done by a steadicam. The Movi makes sure that the footage does not look shaky, and it also gives the cameraman the opportunity to move around, giving a more kinetic feel to the film versus a static tripod feel. The Movi helps to create a professional film through a handheld device that is much easier to transport than bulkier equipment. The Movi broadens the scope of what you could do on a video. Here is a video showing one of our cameramen using the Movi. He is capturing a girl on her bike. He is running in a way where one might expect the footage to have a lot of unwanted movement. However, the Movi keeps the footage smooth, getting a nice shot of the bike moving forwards.
Time-lapse shots are a great way to compress hours of footage into just a few seconds. They are extremely helpful to capture natural occurrences, like a flower blooming, or a sunset or sunrise. The time-lapse shots also give a fast paced feel to the videos because of the speed in which the event is happening. The time-lapse shots are made through taking still pictures of an object that are then compressed into a video, showing the change over time that the object experiences. Because we are working with still images rather than video you can achieve better quality images in a time-lapse meaning that the shots often look really impressive and are worth the time spent capturing them.
Hyper-Lapse shots bring in an element of motion to time-lapse shots. In time-lapse shots, the camera is usually stationary, whereas in hyper lapse shots the camera is moving around, sometimes focusing on one specific item. The camera can move away from the item, towards it, or circle it, while all of the pictures are sped up to make a video that shows the movement around the focused area. A lot of hyper-lapse shots are done around/towards/away from a building, as it is a good focus point to use. The focal point will usually be placed in the center of the shot and kept there no matter the change the camera makes. Hyper-lapses are a relatively new technique and can be used to add dynamism and a modern fresh feel, especially when accompanied by relevant sound effects.
Slow motion shots:
Slow motion shots help people get a new perspective on fast paced actions, such as sports or explosions. Slow motion shots help people process those actions better and appreciate the beauty / technique used. They are great to use for the “wow” factor, of actions that are extremely beautiful slowed down. The juxtaposition of a fast-paced hyper-lapse shot with a slow motion shot can be used to great effect to allow people to appreciate intricate detail.
Aerial shots are usually taken from a camera mounted underneath small drone or UAV (unmanned aerial vehicle) to use the proper term. The shots can be used to great effect for showing a different perspective of a location. They are sweeping shots that are extremely interesting to watch. This is great for using as part of an event video that is taking place outdoors. The aerial shots are also really nice to get sunsets or sunrises as a backdrop for festivities. They show the bigger picture of an event. They are eye-catching and give a certain wow factor to videos.
The slider is a piece of equipment that allows the camera to move along it smoothly and effectively. They can get shots that move sideways or up and down. Sliders are great for showing off specific items or places, and can be used to show lots of different angles. For example, a slider shot of a building is a great way to focus the eye on the architecture. Slider shots are also useful for capturing stationary people, for example a musician playing guitar, or an interview of a celebrity. The movement past the person gives a change in view that keeps the viewer engaged and interested in the video.
Fast paced editing:
A good example of fast paced editing is our video for the Henley Regatta. With Henley Regatta, we could have created a video that was slow paced and lingered on each shot to give the audience an in depth insight into the goings on of Henley Regatta. However, we chose to use fast paced editing to give viewers a sense of what it was like to be there and all the amazing sights that we saw over the course of the day in a 3 minute video. Faced paced editing is extremely powerful in this age of social media. People get information quickly and succinctly and have a smaller attention span for longer videos. Fast paced editing makes sure that the viewer is getting new shots so quickly that there is not enough time to become bored with one shot. Fast paced editing gives a sense of excitement to events, that slow editing cannot achieve. It also gives more room for adding more fun, interesting shots into one video. Fast paced editing gives the viewer the feeling that they are at the event, not that they are watching an overview video about the event.
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Looking for an exceptional corporate video to stand out from your competition? Take a look at our corporate video services page to learn more.