The State of Online Video in 2017 [INFOGRAPHIC]

2017 will be viewed as the year when video went from “good to have” to an essential part of every business’s online marketing strategy. Already there have been some stunning statistics released which show how integral video has become to consumers every day use of the internet. For example, YouTube recently announced that its users watching a staggering one billion hours of video content each day! Or how about the fact that Amazon is now investing $3 billion a year in developing original video content.

Social media sites are moving towards video across the board. Facebook has already publicly announced that they favour live video and give these videos greater reach. Perhaps one of the reasons why two thirds of all internet users between the ages of 18 and 34 have watched live video.

Video is a regular part of the majority of people’s internet usage. In the United Kingdom 65.1% of the population watch digital video. The idea of the distinction between traditional linear video and online video is also breaking down. By 2020 it is predicted that 202.1 million people be watching digital video through connected TVs.

Video is not only important today, it’s actually going to be even more important in the future. YouTube is not the only site that is growing fast. Video platform Vimeo is also growing by 80% year over year. Not to mention that according to a Cisco white paper by 2020 82% of all internet traffic will be video.

Here are some of the key statistics which illustrate the state of online video in 2017:

YouTube users watch 1 billion hours of video content each day
(Source: https://youtube.googleblog.com/2017/02/you-know-whats-cool-billion-hours.html)

65.1 per cent of the UK population watch digital video
(Source: https://iabuk.net/news/video-viewing-one-of-uks-most-popular-digital-activities#vTZm0LaPJyepBJxd.99)

Netflix has 86 million users in 190 countries
(Source: http://files.shareholder.com/downloads/NFLX/4079547560x0x924402/675BD6AD-C30A-4397-AD7E-6F17791568D4/Advisory_Release_for_Q4_2016_earnings_1.18.17.pdf)

Two-thirds (63 per cent) of web users aged between 18 and 34 have watched live video
(Source: https://iabuk.net/news/majority-of-millennials-have-watched-live-online-video#wHbd3qxTkVf3lWjD.99)

82% of all internet traffic is predicted to be video by 2020
(Source: http://www.cisco.com/c/en/us/solutions/service-provider/visual-networking-index-vni/index.html#mobile-forecast)

1 million 360 degree videos have been uploaded to Facebook
(Source: http://newsroom.fb.com/news/2017/03/introducing-facebook-360-for-gear-vr/)

Revenue from online video advertising grew by 200% in 2016
(Source: http://www.deccanchronicle.com/technology/in-other-news/020117/2017-will-be-year-for-online-video-advertising-says-report.html)

Video viewing on Vimeo is growing by 80% year over year
(Source: https://vimeo.com/about/advertisers)

Amazon is investing $3 billion a year in developing video content
(Source: http://uk.businessinsider.com/amazon-investing-well-over-3-billion-in-video-says-analyst-2016-12?utm_source=feedly&utm_medium=referral&r=US&IR=T)

202.1 million people in the US are predicted to watch digital video on connected TV’s by 2020
(Source: https://www.emarketer.com/Report/Q4-2016-Digital-Video-Trends-Monetization-Audience-Platforms-Content/2001924)