As our month of reflection continues…we look at our work on case study videos
Case study videos are one of our main specialisms at Bold Content.
We love working with clients to create case study videos as we understand the positive impact it can have on sales and engagement. We’ve had the chance to work with so many fantastic clients showcasing a variety of products, services and charities.
Case study films are a powerful way for brands to promote products or services and they can be really flexible in terms of the creative approach. We like to think of them as mini documentaries and just like documentaries they come in many varieties. For example, our video for Coca-Cola featuring a farmer called Aparicio is an example of how we can use emotional human-interest storytelling in a case study video. The film is a case study about Aparicio’s experience of the salinification of an aquifer in Valencia and how Coca-Cola were helping to fix the problem. But in order to make it appealing to a wide audience we had to get to know a bit about Aparicio first. We had to know why this was an important issue for him and what the outcome meant for him and his family. So we spent time telling his back story and getting to know him as a person before we introduced the problems he was facing.
Finding creative ways to tell documentary stories are our passion at Bold Content. It was this drive that led us to create the film Drug Runner with Director Charlotte Regan, which went on to win a prestigious Vimeo Staff Pick and was nominated for a VFA award for being one of the most creatively told documentary stories of the year.