Audience personas have been around for years. Most of them are useful in theory, then disappear into a strategy deck and never get used again. Synthetic personas are different when they are used properly. They are AI-assisted audience profiles that help marketers... Read More

Many companies expect one video to transform their marketing performance. In reality, a single film is just one asset. Sustainable growth comes from a structured video marketing strategy aligned to buyer behaviour, distribution channels and measurable commercial... Read More

We’ve always believed that video without a measurement strategy is an expensive way to fill a feed. And that trust isn’t a brand metric, it’s a business outcome that you can plan for and track. LinkedIn’s 2025 B2B Benchmark Report, based on... Read More

TLDR A video marketing funnel aligns video content with how people make decisions. Different stages of the funnel require different types of video. One video cannot do everything. Awareness videos spark interest and introduce the problem. Consideration videos educate,... Read More

Looking for guidance on how to choose a video production company? This article explains ten essential factors, backed by our decade of experience in the video production world, so you can partner with a team that delivers results as well as visuals. TL;DR Choosing the... Read More

Some products and services are easy to explain: a new coffee brand, a piece of software with one clear function, a charity campaign with a single goal. But others? Not so much. Think about industries like fintech, healthcare, or programmatic advertising. They’re... Read More