Imagine, your client has all the business goals and communication objectives laid out in front of you, but there is one little thing: the advertisement has no specific target audience. Suddenly, the question is, how to appeal to a general audience and make the video... Read More

A brand’s tone of voice is more important than you may think. Using a consistent tone throughout your brand videos and marketing material can help with brand recognition and connecting with your audience. For video content producers, writing a script is more... Read More

Grabbing the attention of the audience, making them sit on the edge of their chair, feeling goosebumps on their skin, travelling through an emotional journey from confusion to sympathy to excitement, wondering what happens next and ending on a moment that will stick... Read More

Trying to sell a specialised software can be very tricky to do in an interesting way. One solution to this is to make a product walkthrough video. This is a type of explainer video that is used to make the item or service more accessible to the audience. Similar to... Read More

Documentary is the art of capturing real events to provide a visual report on a particular subject. It’s also an umbrella term; it can cover a multitude of different video types, from a corporate explainer film, to a case study, to an event video. This article will... Read More