Explainer videos are an incredibly powerful tool for business to introduce themselves, their products, services and the solutions they offer to clients. Here are five of the most important elements for developing an explainer video script with impact. 1. One clear... Read More

Imagine, your client has all the business goals and communication objectives laid out in front of you, but there is one little thing: the advertisement has no specific target audience. Suddenly, the question is, how to appeal to a general audience and make the video... Read More

A brand’s tone of voice is more important than you may think. Using a consistent tone throughout your brand videos and marketing material can help with brand recognition and connecting with your audience. For video content producers, writing a script is more... Read More