Brand Anthem Video 

Welcome to the sweet spot where professional meets personal – the world of brand anthem videos. Think of it as the ultimate mixtape of your brand’s greatest hits, but instead of tunes, it’s all about what makes your brand tick. It’s time to think beyond the conventional and embrace a marketing tool that truly reflects the heart and soul of your brand.

What Exactly is a Brand Anthem Video? 

Imagine a video that’s not just a showcase of products but a window into your brand’s essence. A brand anthem video is that and more. It’s a harmonious blend of storytelling and branding, designed to capture not just the mind but also the heart of your audience. It’s your brand’s story, told in a way that resonates with the values and emotions of your target audience, wrapped in a package of professional aesthetics and a personal touch.

Brand anthem videos communicate values, vision, and if done well, they create an emotional connection with an audience. Unlike typical advertisements focused on the functional aspects of a product, a brand anthem video elevates the conversation to a more emotional, value-driven level. Brand anthem videos are not selling your product, they are selling who you are, what you stand for, and, importantly, why. 

Now more than ever, brand values and the responsibilities of brands have become essential to consumers, in some cases who the brand is and what they stand for can be more important than the products they sell. This is why emotive storytelling has become an invaluable tool for brands to show consumers why they should care about a given brand. This is where brand anthems come in and take it a step further. The idea behind them is to truly show what value your brand can add to people’s lives and the planet. 

Why Your Brand Absolutely Needs A Brand Anthem Video

Emotional Resonance: In a bustling digital marketplace, an emotional connection is your golden ticket. A brand anthem video is a powerful way to forge this connection, engaging your audience with a narrative that’s both professional and heartfelt.

Solidifying Brand Identity: With a nod to our own vibrant yellow and soothing grey, a brand anthem video helps to cement your brand’s identity. It’s a blend of colour, emotion, and message that keeps your brand’s personality front and centre.

Engagement Boost: Content that touches the heart is content that gets shared. A well-crafted anthem video strikes the perfect balance between professional quality and relatable storytelling, making it a hit on social platforms.

Brand Consistency: Maintaining a consistent brand voice across all channels is crucial. A brand anthem video, rooted in your brand guidelines, ensures that your message remains cohesive and unmistakably yours.

Fostering Brand Loyalty: When customers see your brand aligning with their values and aspirations, they’re more likely to stick around. It’s about creating a sense of community and belonging around your brand.

Brand Anthem Video Examples:

So, now that we are clear on what exactly Brand Anthem Videos are, and why your brand absolutely needs one, let’s have a look at a few examples of brand anthem videos from across a few different sectors.

Further – National Geographic

UPS Brand Anthem

Women Have Always been Powerful – Chief 

MIIR Brand Anthem

Canada Brand Anthem – Destination Canada

In essence, a brand anthem video is more than just a marketing strategy; it’s a celebration of your brand’s unique story. It’s where professionalism meets personality, where your brand’s message is conveyed not just with expertise but with emotion and sincerity. We would be excited to help you craft a brand anthem video that’s not just seen and heard, but also felt and remembered. Let’s create something extraordinary together – give us a shout, we love to chat. 

Author Bio

Hayley Van Gend is the in-house video strategist here at Bold Content Video. She specialises in planning video strategies, video marketing across our channels as well as actively participating in shoots.