Key Trends in Employer Brand Video

We live and breathe employer brand video and here are some of the key themes we’ve seen in 2024

Check out this page if you would like to learn more about employer brand video: https://boldcontentvideo.com/employer-brand-videos/

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1. Authentic Storytelling
   Prospective employees value transparency. The demand for corporate messaging is giving way to content that turns the spotlight on employees in order for them to tell the story, showcasing the human side of an organisation.
   
   
2. Focus on Employee Wellbeing
   Wellbeing initiatives, including flexible working and mental health support, are key factors for job seekers. Videos that communicate these commitments resonate with candidates and demonstrate a company’s priorities
3. Diversity, Equity, and Inclusion (DEI)
   DEI has become an essential element of employer branding. Videos that authentically highlight a company’s efforts in this area build trust and create meaningful connections with diverse audiences.
4. Engaging Social Media Content
   Social platforms like TikTok, Instagram, and LinkedIn are essential channels for reaching younger demographics. Short, creative videos tailored to these platforms are proving highly effective in capturing attention.
5. Incorporating Animation
   Animation provides a unique way to communicate brand identity. It simplifies complex messages and adds visual appeal, ensuring content stands out in a competitive media landscape.
6. AI in Content Production
   AI tools make content production scalable, but they need to be used with care to avoid the brand feeling inauthentic and feel impersonal. In the right circumstances, elements such as clips and images can be incorporated into a wider video. It is also an effective launch pad for research and brainstorming.

Employer branding is no longer just a “nice to have”, in addition to Glassdoor, LinkedIn and TikTok, videos have become a critical tool for attracting and retaining talent in today’s competitive market. At Bold, we specialise in creating videos that not only communicate a company’s values but also connect with candidates on an emotional level. If you’re ready to elevate your employer brand, we’d be delighted to help.

Want to find out more about how we excel at employer brand videos? Find out more here

Author Bio

Adam Neale is the CEO and Creative Director of Bold Content Video, a London-based video production agency specialising in strategic, story-driven films for global brands. With over two decades of experience in the video industry, and more than 1100 videos filmed in 43 countries, Adam has led award-winning productions across branded content, documentary, and corporate storytelling.

His work has been recognised with a Vimeo Staff Pick, a Webby Award, and honours from international film festivals, reflecting his commitment to creative excellence and innovation in visual storytelling.

Under Adam’s leadership, Bold Content Video has produced campaigns for leading organisations including Coca-Cola, the Commonwealth Secretariat, and Google. He is passionate about helping brands communicate with authenticity and purpose through the power of film.