Video Marketing News Archives | Bold Content Video Production

24
May

Why is mobile video marketing such a powerful tool for changing behaviours?

Why is mobile video marketing such a powerful tool for changing behaviours? The way we consume video content is ever-changing. Television once held a monopoly over worldwide video marketing for the largest part of the 20th century. Only to be dethroned by the rise of... Read More

14
Apr

How to stay creative with your video marketing in turbulent times?

Like every other industry, the coronavirus affects the video production industry. Major events such as Coachella and the release of the newest James Bond film has been cancelled or postponed which has a knock-on effect for supporting industries such as video... Read More

Two girls laughing and smiling on the sidewalk while looking at their phones

11
Dec

3 Top Factors that Affect an Audience’s Likelihood of Sharing Content

Shareability is a hot-button issue amongst marketers nowadays. Due to the ever-increasing amount of content being shared on the internet, it is becoming nearly impossible to stand out from the crowd. This study by StoryScience explores some of the most... Read More

3
Nov

Brand Safety: How to Better Protect Your Content

What Is Brand Safety Brand safety is a concept that did not exist ten years ago. It refers to knowing where your content is and how it is being used, most prominently online. As a reputable company, you only want your advertising to be displayed on credible websites:... Read More

Man making a a pot of tea from Bold Content's Tetley Tea Masters video

10
Oct

Boost Your Online Presence with an Explainer Video

One of the most popular types of corporate video is the explainer video. An explainer video traditionally explains the unique features and benefits of a product. It keeps content engaging by utilising a variety of styles, such as animation or live action. Here’s... Read More

27
Sep

In-stream Ads on Facebook offer New Advertising Opportunities

Facebook has recently introduced something new to their video streaming: advertisements mid-stream. While this has been utilised in the past through television/film streaming services such as Amazon and Hulu, placing ads on ‘viral videos’ opens up a whole new audience... Read More