Byrd Kevin McLoughlin

4
Dec

An Interview with Kevin McGloughlin

  Bold Content recently sat down to chat with Ireland-based director Kevin McGloughlin. Kevin is a growing name in the animation industry, having been featured on Vimeo Staff Picks several times. He has a track record of producing videos that are truly unique in their... Read More
Child happy in the rain

23
Nov

How to Achieve Impactful Video Production

Creating an impactful video in today’s oversaturated market can be challenging—especially when it comes to making a promotional or corporate video. We’ve collected a list of strategies you can employ to help your video ‘pop’. We will cover: Story Video Placement... Read More
Byrd Case Study, Mobile Video Production

22
Nov

Case Study: Promo Video for News App ‘Byrd’

Bold Content recently completed a brand-new product video for one of our clients, Byrd. Byrd is an innovative news app for smartphones. The application allows users to shoot video or take pictures, which they can then sell to news outlets. The app is built on a... Read More
Old style cassette

6
Nov

Choosing the Right Soundtrack to Enhance your Video

Making a promo video can be tricky, but one of the most challenging (and often the most fun!) part of post-production is selecting the right track to accompany your visuals. Feel free to play around with different kinds of songs behind your video—this can get really... Read More
CALM charity video party

2
Nov

CALM Production Diary #1

Bold Content has partnered with the not-for-profit organisation CALM to create a video revolving around de-stigmatizing mental health. CALM stands for Campaign Against Living Miserably, and is dedicated to preventing male suicide, which is the single biggest killer of... Read More
Using horror for advertising 2017

31
Oct

The Halloween Trend of 2017: Using Horror to Advertise

Tis the season of scaring—and marketers are upping their game this year. Several top-of-the-line brands are implementing a perhaps under-utilised strategy in the past: using horror to advertise. Horror films have long intrigued moviegoers through their use of suspense... Read More
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