Akshaya Patra

Food For Education

Akshaya Patra is a non-profit organisation in India that runs school lunch programme across India. Akshaya Patra’s goal is to feed five million children by 2020.

The Brief

Akshaya Patra wanted to create a video which would engage UK audiences and enlighten them to the plight of hungry children in India.

We decided to combine live action and hand drawn animation to show a child’s eye view of the world and to bring in a new perspective on the serious issue of school kids in India who cannot afford three meals a day. The commercial won an international award, which saw the production team flying off to India to meet the people behind Akshaya Patra.

If you have any questions or are curious about how animation could help your organisation, please feel free to contact our Animation Producer Hannah on hello@boldcontentvideo.com – we love to chat!

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