Gozo’s Water Scarcity

A global leader in the beverage industry, the Coca-Cola company offers hundreds of brands, including soft drinks, fruit juices, sports drinks and other beverages. One of our Coca-Cola’s key corporate social responsibility programs is water scarcity.

The Brief

We were asked to document the water scarcity with within the Maltese island, Gozo and the local farming community.

The Maltese Islands form the most water-poor country in the European Union and one of the ten driest in the world. Due to their small size and limited rainfall, freshwater resources are very limited, while demand is high to cover the dense population and diverse water uses.

Lack of freshwater resources has led to overexploitation of groundwater from the island’s aquifers beyond sustainable levels. Overuse has also lead to saltwater intrusion, salinising the freshwater in the aquifer. This has further restricted the amount of usable available water on the island.

Alter Aqua is a multi-stakeholder programme aiming to tackle these water scarcity issues by mobilising Non-Conventional Water Resources (NCWR).

To provide a comprehensive picture of what is a complex problem we produced a series of nine videos. These videos featured key participants in the water sustainability projects including farmers, educators, school children, government officials and technicians.

These videos included both an internal communications video as well as human interest videos. One of our core beliefs as video creators is that in order to get audience to engage with complex issues such as sustainability it is critical to present the human face of the impact of both the problems and the work being done to solve them.

As part of this project, we also created a mini website to house all of the content and explain the project more fully. This used parallax design and interactive features to create an engaging and informative user experience.

Related Content