Wype

Crowdfunding Video

We helped the founders of Wype make a creative crowdfunding video which communicated their business objectives in a fun and engaging way.

Wype is a natural gel which can be applied to regular toilet tissue turning it into an effective, biodegradable and flushable toilet wipe alternative. Through their website and socials they’ve created a brilliant voice for their product, underlining the unique benefits of it in a playful way. There were so many possibilities of how to translate this into an on-screen promo.

The brand wanted to communicate all the reasons why the viewer should make a purchase, and the viewer wants to know what’s in it for them and to be infotained.

Take a look behind the scenes to see how this was made.

To see Wype’s Indiegogo campaign please follow: https://www.indiegogo.com/projects/wype-the-eco-friendly-wet-wipe-alternative#/