Harnessing the power of partnerships

Colt came to us with a brief to visually communicate the strength of their partnerships Initially we pitched three concepts, an animation, a documentary case study and this conceptual commercial. They felt that the concept of using a cyclist and the team around them would serve as a good allegory for how Colt is stronger, together with their partners.

We then worked on the script with Colt and assembled a creative team to bring this film to life.

We filmed over a weekend with the first day in North Wales to get the epic cycling shots, then in a studio in Hackney, East London for the training footage.

Editing and colour grading were completed within a week. The whole ad was turned around in less than two and a half weeks on a budget which would be far less than a commercial of the same calibre.

We are delighted that this video has been honoured at the 2022 Webby Awards, received two Centauri awards at the 2022 Vega Digital Awards and received a Platinum Award at the LIT Commercial Awards.