Colt
Case Study
Google Cloud Technology Interview
Colt approached us with a brief for a case study testimonial interview about the work they do to support Google Cloud.
When Colt asked us to create a case study testimonial interview video for them, we asked whether we could add some creative flair to liven things up a little. The results are this talking head interview, mixed with creative animation to visually represent the core concepts.
The images act as key visuals, enabling the audience to associate the illustrations with the comments. This aids in retention and recall of those messages long after the video has finished. 65% of people are visual learners so giving them something more interesting than a standard talking head interview, allows them to take onboard the information in a method that suits them best. It’s also a cost-effective way to add visual flair to an interview, without having to capture B-roll or use expensive stock footage.
