Coca-Cola

ThinkYoung Lothar

ThinkYoung is the first think tank that focuses on young people.It was founded in 2007 and has expanded to have offices in Brussels, Geneva, Madrid and Hong Kong.

The brief

Coca-Cola asked us to with help promote their partnership with ThinkYoung to show their investments in young entrepreneurs in Europe.

Through the entrepreneurship schools set up in Europe and Asia, every year 300 young people from all continents are given the opportunity to cooperate, the chance to learn first hand experience from successful entrepreneurs, and the skills to create their own company. In this short documentary, one of the graduates of the Entrepreneur school, Lothar, shares how he entered the business world. This was filmed in Belgium with a small crew on the Sony FS7. We used Adobe Premiere to edit and Wipster as a review and approval tool.

For the animation segments of the video we filmed in a green-screen studio with motion-tracking markers placed on the walls to build a 3D space. To create the animation we used our in-house team of animators to build a 3D space with Cinema4D and After Effects.

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