Explainer videos are perfect for instantly engaging visitors to your website and explain the key benefits and features of your product. According to a research by Neilsen:
The average time on a website is 10 – 20 seconds unless there is a compelling reason to stay longer
With such as short window to grab attention, if you are relying on written sales copy alone then you are probably missing out on potential customers.
Below you can find seven of the most important reasons why you may want to incorporate a sales video onto your website.
#1 Increase Sales
The number one reason why you should use explainer video’s is quite simply because they increase sales. According to a study published in Forbes 39% of executives said that they would call a vendor after seeing a video.
#2 Simplify Complex Concepts
Explainer videos are perfect for taking complex subjects and making them simpler to understand. Apps and other technical products are often difficult to explain to a non-technical audience. An explainer video can bridge that gap. This is something that we recently experienced when creating a video for Filtered, a learning solution for Microsoft software, which you can learn more about in this case study.
Search engines appear to show a preference for webpages which have a mix of text, images and video. Adding video can therefore help you improve your search engine ranking. Including a video on your webpage can help to increase the time visitors spend on your website. Average time on site is another important statistic for ranking well in Google.
#4 Make Your Marketing Messages More Memorable
People find it easier to retain information from video. According to studies from 3M Corporation 90% of the information transmitted to the brain is visual. Visuals are also processed 60,000x faster in the brain than with text. If you want to make sure that your prospective customers not only understand, but remember, the key features and benefits of your product then you need to use an explainer video.
#5 Engage Your Visitors More Deeply
Viewers are much more likely to spend time on your content if it includes a video. According to recent study by MarketingSherpa viewers will spend 100% more time on a page if there is a video on it. This gives you a much greater opportunity to express the key messages using your video.
#6 Increase Your Conversion Rates
Explainer videos can be used not only to increase sales directly. They can also induce visitors to sign up for free trial or an email newsletter. When Dropbox introduced a two minute explainer video to their homepage they saw a 10% increase in the number of conversions. In 2013 CEO Drew Houston announced that Dropbox now had 200 million users. That means that potentially 40 million new users for Dropbox just as a result of adding a simple explainer video. Explainer videos can be very helpful no matter what your marketing goal is.
#7 Explain More In A Shorter Period Of Time
As the saying goes “a picture tells a thousand words.” Explainer videos are perfect if you have a lot of information that you want to get across but only a limited amount of time to express it. Concepts that may require an entire paragraph to express can often covered with a single simple visual image.
Want to add an explainer video to your website?
We would love to help. To inquire about our explainer video production services, use this contact form or call us on 0203 637 1467.