60% of visitors prefer to watch a video about a company to reading about it according to GoAnimate, and videos attract three times as many clicks compared to text.
Video has become essential to any company’s marketing strategy. Here are great examples of corporate videos; each with a different approach that is specific to their business.
This corporate video from Thai Life Insurance is a great example as it speaks directly to the viewers’ emotions. It associates the Thai Life Insurance brand with hope, social responsibility and kindness. The video is almost a short film, rather than interrupting someone’s day with a commercial this is pleasant to watch, inspiring its viewers. Probably why it boasts such a high view count.
Honda Civic R
Easily one of the most innovate commercials in 2014. It appeals to both the audiences Honda wants to reach; thrill seekers and the family driver. The interactive element in this corporate video is great, giving it even more potential to go viral on social media. Just like the Thai Life Insurance corporate video, this one is not really interrupting the viewers’ day, it gives them something to explore; they are in control of what they watch because of the simple interactive element. You have to wonder how much time went into the planning and shooting of this video as the shots need to be practically identical all the way through, as viewers can switch (by pressing ‘R’) at any time. This is a brilliantly executed commercial video.
This is a great example of how to use animation and voiceover in your corporate video. This particular one is announcing Spotify’s arrival in the U.S. It clearly shows what service they offer and all the great benefits it has. In just 60 seconds you know everything about Spotify you need to know and they even had time for instrumental breaks. With a simple and direct call to action at the end of the video it is easier to try the service than to resist it.
Worried that the videos above are too complicated, intensive or expensive; Rackspace found the solution. They shot and edited this video during the course of one day, it is not perfect but this corporate video can be appreciated for its simplicity. During this simple video, they do show their workspace (which includes a spiral slide), their employee benefits such as lunch and the overall enthusiasm and team spirit at their company. A great tool to attract new people to your company.
This corporate video is a great example of how to show that your company is flying high and innovative. It shows team spirit, opportunity, and good work ethic. A powerful tool for recruiting specialists and creates a great corporate image for B2B marketing. It shows innovation, trust and enthusiasm. Maybe you’ve noticed that they don’t mention anything about their services, which works fine for this video. It shows that it can be better to produce two separate videos than trying to load all the key messages into one. Video works best when it is optimized to achieve a single goal, rather than trying to hit multiple objectives.
Canal+ made a great corporate video for their “The more you watch Canal+, the more you love cinema” campaign. From the beginning the video grabs the audience attention and retains it by having a bear rug walking and talking you through his life as a director and his love for cinema. This element of humor makes it memorable and pleasant to watch.
University of Rochester
This video from the University of Rochester is an excellent example of an educational promotional video. They know their target audience and promote themselves as a creative and active university. The students tell you about the university and show you around the campus while doing so. It has humor; it is unique and targets a very specific market, making it a great corporate video.
This corporate video from twitter certainly has a unique approach; to make the best worst video. I think they’ve succeeded. This corporate video shows all the things you don’t want to do, from storyline all the way to horrifying effects, this video really has it all. They are balancing a fine line between total flop and funny parody.