Promotional Video Production
Capture Attention & Drive Engagement
Corporate promotional video production is a fantastic way to target a specific audience and instantly engage them. From YouTube ads to TV commercials, Bold Content offer highly effective videos to transform your marketing campaign.
Get a quote for your promotional video
Our corporate promotional video production services ensure that your brand is represented in the best possible light.
Corporate video production can have great advantages for businesses and organisations across all sectors. At Bold Content, we pride ourselves on our flexibility. We have delivered impactful promo videos for a wide selection of clients with a diverse range of business objectives.
Bold Content has worked with leading non-profit organisations, such as The Prince’s Trust, and global brands including Coca-Cola, to produce videos that break through the noise and demand attention.
No matter who our client is, we strive to deliver the same high-quality video production for some of the best prices in the industry.
Our promotional video clients have included Top Gear, Jameson, Colu and MQ.
In order to ensure that our promotional videos encompass relatability and share-ability, we provide high-quality production values.
We use state-of-the-art sound and recording equipment with feature-film standard lighting to ensure our promo videos look and sound fantastic. Our team of producers, directors, camera operators, animators, and scriptwriters, are there to ensure that your project receives the highest-level attention to detail at all stages of its execution.
The Role of Video in B2B and B2C Marketing
While both B2B and B2C companies benefit from promotional videos, their strategies often differ. B2B videos tend to focus on expertise, industry leadership, and trust-building, whereas B2C videos aim to capture attention quickly and create an emotional response. Understanding these nuances allows us to tailor our video production approach to suit your business goals, ensuring that your message resonates with the right audience.
Why Corporate Promotional Videos Are Essential for Businesses in London
In a fast-paced city like London, standing out in a competitive marketplace is more challenging than ever. A well-crafted corporate promotional video helps businesses grab attention, convey their message clearly, and build trust with their audience. Whether you’re a startup looking to establish your brand or a multinational corporation launching a new campaign, promotional videos offer a compelling way to connect with potential clients, employees, and stakeholders.
Leveraging Data-Driven Insights for Video Success
Creating a corporate promotional video is all about performance. By analysing key performance indicators (KPIs) such as watch time, engagement rate, and conversion metrics, we fine-tune our video strategies to maximise impact. A/B testing different versions of a video allows us to identify what works best and make data-backed decisions that drive higher results.
Maximising Your Reach with Promotional Video Content
A great promotional video is only effective if it reaches the right audience. We help businesses maximise their promotional video’s impact by providing guidance on video distribution strategies, including social media marketing, paid advertising, and SEO optimisation. Whether your goal is to increase brand awareness, drive sales, or boost engagement, our team ensures that your promotional video gets in front of the right people at the right time.
Tailored Video Solutions for Every Industry
No two businesses are the same, which is why we tailor our promotional video production to meet the specific needs of each client. Whether you’re in finance, technology, healthcare, retail, or non-profit sectors, we develop video content that speaks directly to your audience. Our team takes the time to understand your brand’s objectives, ensuring that the final product aligns with your vision while driving measurable results. We’re based in London, but are happy to travel wherever to meet your needs!
We believe in making creative videos that are memorable and visually stimulating.
Examples of our work
This promotional video we produced for Colt Technology Services tells the story of how we are stronger when we work together:
This brand video for the app Playfinder celebrates their core values of sport, camaraderie and fun:
A playful commercial to launch a healthy snack food brand for kids:
Our promotional video clients
In order to make videos that drive results, we start with our client’s desired marketing goals and devise a video strategy to meet their objectives. Whether your appealing directly to consumers or a B2B brand, Bold Content Video have experience creating promotional videos across a diverse range of industries. We have had the privilege of working with leading organisations such as H&M and innovative businesses such as AWIN, and Sedex.
Here’s what our clients have to say about working with us:
Bespoke Corporate Promotional Video Production That Meet Your Marketing Goals
Bold Content can work with you to determine the ideal target audience for your video and develop a concept that will be both original and highly engaging.
We’ll work closely with you during every stage of the promotional video production process.
From selecting the right music, implementing excellent sound design, and adding high-quality visual effects – Bold Content will help you create a unique promotional video that will excite your audience.
For more information about our process, click here.
A promotional video for the Renault Alpine
What Is a Promotional Video?
A promotional video is a short video that helps you sell or promote something, such as a product, service, event, or idea. It’s usually focused, visual, and created to spark interest or drive action. We’ve made promos for everything from tech platforms to recruitment campaigns. The goal is always the same: to get people to care about what you’re offering and want to learn more.
Why Do You Need a Promotional Video?
People are far more likely to watch a video than read a block of text. That’s not just anecdotal – we’ve seen it time and again across campaigns. Clients who’ve used promo videos on landing pages or social channels get more clicks, better engagement, and higher conversion rates. A good video makes your message quicker to understand and easier to remember. And when it’s done right, it can do the work of several marketing assets at once.
What Should You Say in a Promotional Video?
What you say depends on what you want the viewer to do. But there’s a structure that works well:
- Start strong: Hook the viewer in the first few seconds.
- Show the problem: Make it clear what’s at stake.
- Offer the solution: Your product or service should feel like the obvious next step.
- Highlight benefits: Not just what it does, but why that matters.
- End with a clear CTA: Tell people exactly what to do next.
When we write scripts for clients, we keep it short, sharp, and focused on outcomes. The best videos don’t need to say everything, just the right things.
How Do I Create a Promotional Video?
The easiest way? Let us make it for you. We’ve produced hundreds of promotional videos and know how to manage the entire process without wasting time or budget. That includes:
- Planning: We help you shape the idea and script.
- Production: Filming with the right crew and gear.
- Editing: Cutting, colour grading, adding music and graphics.
- Delivery: You get a polished video ready for web, social, or internal use.
You don’t need to worry about jargon, cameras, or timelines. We take care of all of it.
What Type of Promotional Videos Work Best?
The type of video you need depends on what you’re trying to say and who you’re trying to reach. These are four of the most useful formats we work with:
- Explainers: Perfect if you need to break down a product, service, or process. We often use motion graphics, voiceover, and a clear script to keep things simple and engaging.
- Testimonials: Hearing directly from happy customers or clients builds trust. A well-shot testimonial can do more than a whole page of written reviews.
- Brand Videos: These give people a feel for who you are, what you stand for, and why you do what you do. Great for web homepages or social channels.
Recruitment Videos: Show potential hires what it’s actually like to work with you. These work especially well when they’re genuine and people-focused, rather than corporate.
We’ve made all of these for a range of clients – sometimes a single video, sometimes as part of a full campaign. The key is choosing the right format for your message.
Make your next campaign work harder with promotional video – let’s bring your story to life. Get in touch today.