It’s estimated that more than a quarter of the entire US population use Instagram. It’s not suprising then that so many brands are looking to reach out to that massive audience using Instagram video. The limit on video length means that companies need to make sure the 14 available seconds count. For some inspiration on how to do just that, here are a list of 10 Instagram Creators that had the most watched videos for June 2015.
The NBA, or the National Basketball Association, is the men’s professional basketball league in North America. They have 8.7 million followers on in
stagram. In June, they got 102.8 million views on all of their videos. June was an extremely busy month for the NBA. In the beginning of June, the Warriors faced off against the Heat in the NBA Finals, and at the end of June, the league came together for the NBA Draft. These high profile events meant that there was a large amount of interest from fans, as well as a big opportunity for behind the scenes videos, interviews, or videos of the NBA Final games. In June, the NBA Instagram account gained 1.1 million followers. Those followers probably wanted to keep up with the NBA events going on. The NBA
Instagram has a group of follower that will always watch their videos because the videos involve their favorite basketball team. The account uses that to their advantage, by showing videos of both the Warriors as well as the Heat during the Finals, as well as interviewing many different Draft prospects, who were probably heading to completely different teams, therefore generating a different audience for each post.
Ariana Grande is a 22 year old pop singer who started her acting career through starring in 13, and subsequently getting a part on the Nickalodean show Victorious. She has received 2 Grammy nominations, as well as winning New Artist of the Year at the 2013 American music Awards, Music BUsiness Association’s breakthrough artist of the year, best pop video at the 2014 MTV Video Music Awards, Best Song and Best Female at the 2014 MTV Europe Music Awards. Fans of Ariana Grande call themselves “Arianators”. They are mainly in the Millennial group, and therefore have an extremely large social media presence, on Twitter, Facebook, Tumblr, and Instagram. Ariana Grande has 37.9 million followers on Instagram, and in June, her vides had an overall 47.4 million views.
editing this honeymoon diary for y’all ???????????????? still can’t get over the first show back ???????????????? pinch me / I love you ???????????????????? A video posted by Ariana Grande (@arianagrande) on
Dwayne “The Rock” Johnson
The American and Canadian actor, producer, author, TV personality, and professional wrestler, takes the 3rd spot on this list. Dwayne Johnson has 20.6 million followers, and in June, his Instagram videos got overall 37.9 million views, more than his YouTube and Facebook views combined. “The Rock” had the movie San Andres coming out at the end of May, which meant that most people were seeing it in June, and therefore going to check out his Instagram page. He also had a new TV show, Ballers, which premieres at the end of June, to solid reviews. He also appeals to a wide audience, seeing that he has done so many different jobs over the course of his life.
Salice Rose is an Instagrammer specifically known for her videos. Her Instagram is mostly videos, with only the occasional picture. In June, all of her Instagram videos gained an overall 37 million views. She also gained 351k new followers over the course of the month.
When the toilet won’t flush when you’re in public places so you start praying ???????????????????????????????????? hahahahaha #salicerose A video posted by Official Salice Rose ???? (@salicerose) on
Huda Kattan is a makeup and fashion videographer. Her videos are mostly transformation videos, where she shows herself without makeup, then applies makeup and then shows the end result. She also reposts videos from other, smaller Instagram accounts. Makeup Instagrams usually post a lot more videos than pictures because they gain a lot of attention. Instagram is also the best social media site to use for a makeup blog. Huda Kattan’s Instagram videos gained an overall 35.3 million views, versus just 2.6 million on YouTube and 11k on Facebook. She has 5.4 million followers on Instagram, 510,000 of them following her this June.
Taylor Swift is a 25 year old singer-songwriter from Pennsylvania. Even though she has only posted 64 videos ever on her Instagram, her 37.7 million Instagram followers make sure to at least give an average view of 850,000 views to each, In June, her videos got 28.9 million overall views, an insane number seeing that she really did not post that many videos in June. Taylor is currently on her 1989 tour as well as being in a new romance with Calvin Harris. She has a huge following by people who call themselves “Swiftie”, a large amount of them millennials.
Throwback to my first day of fight training for the Bad Blood music video. Thank you so much for the 9 nominations. You can vote for Video of the Year NOW!!! A video posted by Taylor Swift (@taylorswift) on
Chris Brown is a 25 year old R&B singer from Virginia. His Instagram has 11.6 million followers. Out of his over 500 posts, only a little over 100 have been videos, however those videos have an average viewing of 386,000. For June, the views of all of his videos were 26.5 million. However Instagram is not the social media site with the most amount of views, YouTube is, probably for all of the music videos he has done.
Justin Bieber is a 21 year old musician from Canada, who was discovered through YouTube. His fanbase, the “beliebers” are mainly millennial girls. He has 33.1 million followers on Instagram. Justin is another person who does not really post a lot of videos on his account, but like other people on this list, generates a huge amount of views because of the people who follow him. His views for the month of June were 25 million. He also gained 2.8 million new followers over the course of June.
@estherthecutie A video posted by Justin Bieber (@justinbieber) on
Naomi Giannopoulos, or Vegas Nay, is a professional makeup artist. She has 5.7 million followers on Instagram, and all of her videos in June got a total of 23.4 million views. Makeup and beauty Instagram’s always do extremely well in INstagram, and that is the case for Vegas Nay as well Her main social media site is Instagram, with her only having 25,000 followers on Twitter and 161,000 followers on Youtube. in June she gained 498,000 more followers
Zach King is a Vine star based out of Los Angeles. He makes magic videos, videos that have been edited in a way that makes it look like he is doing magic. His main social media website is Vine, however he is up and coming on Instagram. Because he is already securely known on Vine, people who really like him may check out other forms of social media and come across his Instagram page. His specific video account currently has 233,000 followers on Instagram (to his 3.4 milion followers on vine.) However, on Instagram he only has 11 videos, and the views on those videos amounted to 691,000 views. His regular Instagram account has over 5 million followers, some of which probably also follow his video account.
Getting the most bang for your buck ????⚡️ #zachking A video posted by Zach King (@finalcutking) on
Instagram is an up and coming media site for videos that more companies and groups should capitalise on. The videos also are very easy to make seeing that they can only be 15 seconds long. Instagram is a great app for on the go filming as well, if a shoot is going on and someone wants to quickly get a video of some behind the scenes footage. In such a fast paced world, the 15 second video is a really great way to connecet with audiences from all around the world.
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