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Two girls laughing and smiling on the sidewalk while looking at their phones

11
Dec

3 Top Factors that Affect an Audience’s Likelihood of Sharing Content

Shareability is a hot-button issue amongst marketers nowadays. Due to the ever-increasing amount of content being shared on the internet, it is becoming nearly impossible to stand out from the crowd. This study by StoryScience explores some of the most important... Read More

13
Nov

Recent Study Offers Insight to Making Your Next Influencer Campaign More Successful

StyleHaul recently released a study they conducted via Instagram on the value of community for influencer campaigns. Here are the intriguing results: What is an influencer campaign? An influencer campaign is a form of marketing where focus is placed on influential... Read More

3
Nov

Brand Safety: How to Better Protect Your Content

What Is Brand Safety Brand safety is a concept that did not exist ten years ago. It refers to knowing where your content is and how it is being used, most prominently online. As a reputable company, you only want your advertising to be displayed on credible websites:... Read More

Flower arrangement in a vase for Bloomon video by Bold Content

25
Oct

From Facebook Ad to TVC: How to Create a Television Commercial Without Spending a Fortune

We recently produced a ‘thumb-stopping’ online ad for Bloomon, a project we are very proud of. This case study will cover the process to make their initial ad, and how Bloomon saved a lot of money sticking with us for their subsequent television ad campaign.... Read More

28
Sep

Placement Optimisation and How it Can Improve Your Online Video Advertising

As we all know, different types of ads are more effective in different environments. An advertisement that works well in a magazine may not work as well on television. This translates to digital advertising, as well: not all video ad formats works well on Facebook.... Read More

27
Sep

In-stream Ads on Facebook offer New Advertising Opportunities

Facebook has recently introduced something new to their video streaming: advertisements mid-stream. While this has been utilised in the past through television/film streaming services such as Amazon and Hulu, placing ads on ‘viral videos’ opens up a whole new audience... Read More

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Registered Address:
Unit 27, St Olavs Court

City Business Centre, Lower Road

London SE16 2XB

Bold Content Video Ltd
Company No.: 8819120
+44 (0) 20 3637 1467

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