Bold Content Real Estate Video Marketing Statistics For 2016 [+ INFOGRAPHIC]


Video has rapidly become one of the most popular ways for realtors to market their properties. The ability of video to help sell homes is also increasingly well understood by homeowners. Consequently, there is a strong preference by sellers to use realtors who offer video as part of their marketing. Below, you can find some of the key real estate video statistics {+Infographic} defining the industry in 2016.


1. 40% of prospective buyers find virtual video tours to be very useful.

Just under half of prospective buyers like to view a virtual tour of the property in order to make an informed purchasing decision. Virtual tours are considered particularly useful by Baby Boomers, whereas millennials considered video tours less important.


2. Realtors are one of the fastest growing user segments of Animated videos on Animoto.

Animoto is a popular way for people who are not professional animators to create video. According to Animoto’s CEO real estate professionals are one of their fastest growing customer segments. This a good indication of the interest amongst realtors to using video as part of their marketing.


3. Real estate listings with video receive 403% more inquiries than those which do not include video.

The bottom line for any marketing channel is how it affects return on investment (R.O.I). Real estate listings with video receive 403% than those do not include a video. This shows the real impact that having a video can have on your sales figures as a realtor.


4. 73% of homeowners would be more likely to list with a realtor who uses video to market their home.

Homeowners understand the power of a promotional video to ensure that their property sells promptly and for a good price. Using video doesn’t just increase the number of inquiries a property receives, it also increases the number of people who will want to work with that realtor. Almost three-quarters of homeowners would be more likely to select a realtor who is using video.


5. YouTube is the most popular online platform for buyers who are looking for a new home.

YouTube is the top video research destination for potential home buyers. 51% of home shoppers rated YouTube as their top video research site. Brokerage websites with 41% and video from the organic Google results with 37% were the next most popular options.


6. Realtor Century 21 saw a 20% increase in sales after they implemented a video marketing campaign.

Century 21% saw an increase in home sales of 20% after running a video marketing campaign on social media sites including Facebook, YouTube and Flickr.


Real Estate Video Marketing Statistics For 2016