The video production process can be long and complicated. Fortunately, our post-production process will stay relatively the same, no matter what type of video you are having made. Have you ever wondered how we go about our post-production process? This article will detail exactly what we will provide for you, the client, and what you can provide for us to make the process as smooth as possible. There are five steps:
We will cover all of these, in detail.
Receive Assets from Client
The great thing about this very first step is that it can take place before production has even begun. We will need original files of any of your company’s assets that you would like included in your video.
We may also need your company’s branded font. Any text that appears in your video will need to match your company’s branding. This helps distinguish your video from others, and creates a flow between the video and your other content.
If there is any pre-recorded footage that you already have that you wish included in the video, this can be sent to us, as well. There are several ways you can do this–Google Drive is our recommendation. DropBox and Hightail are two other good options. These will allow you to transfer large files without having to physically send us a hard drive.
We Receive Rushes
‘Rushes’ is what we call the raw footage we film in production. Likely, you as the client will not have much to do with this step in the process. After filming, our camera person or other staff member will bring the memory cards to our office and put them on our server.
The only time in which the client may need to send us rushes is if you are coming to us for a post-production job only. In this case, you can use the same methods outlined above to get your footage to us.
Once we have the rushes in place, our editors will begin reviewing and organising them. This can take anywhere from a couple hours to several days, depending on the number and length of rushes they have to go through.
Once the organisation is complete, the editors will reference the client brief and/or storyboard to begin the edit. Again, this aspect can take a varied amount of time depending on the length of the final video and the complexity of the edit.
Editing doesn’t only include picture and sound design, but can also include text design/titling, adding in animations, and inserting company assets. After picture lock, the editor must also conduct colour correction and colour grading to ensure uniformity throughout the video.
Once we have edited the video to be as close to your vision as possible, we will move on to the next step.
Our editors will upload an export of your video to Vimeo. We will send you a Vimeo Review Link, where you can provide us with any feedback you have.
The great thing about Vimeo Review is that it allows you to leave comments directly on the video. This way, if there is a specific aspect of a shot you have a query on, you can designate exactly what it is. There is also a timecode on the comment, so we are able to tell exactly when in the video you would like the change.
Once we have your completed feedback, our editors will oblige and export another video for you to review.
This stage, like the editing stage, can take a varied amount of time. It will depend on the number of and extend of the desired amendments.
Once all of the amendments have been taken care of, we will export the video to your desired tech-specs and send you a Hightail link with the final video.
The entire post-production process could take roughly 2 – 3 weeks. Post-production time depends on the length and number of rushes our editors need to upload, the number of videos being edited, the length of each video, the complexity of the edit, and how many alterations we perform to meet the client’s vision.