Bold Content Best Promo Videos of 2020

Hoping to create a promo video in 2021? Whether you’re looking to produce an explainer, recruitment or testimonial video, there are tons of different ways to promote your product or service. 

For us, a great promotional video gives your audience a chance to understand who you are and what your brand represents. Here’s a few of our favourites from last year to give you some ideas!

 

LAUNCH VIDEO

PLAYFINDER

This energetic and fast-paced promo reflects the fun of playing sports and the ease in which you can book a court with PlayFinder. We loved making this promo video as it gave us a chance to work with the people that use the app and feature them in this re-brand launch video.

RECRUITMENT VIDEO

WELLCOME TRUST

This promo gives the viewer an insight into what the culture is like at Wellcome Trust. Mixing interview with footage from around the building, the video successfully debunks any myths about the organisation and sheds a light on their values and the work they do.

INTRODUCTORY VIDEO

THE NU COMPANY

This fun pitch video by The Nu Company is all about their ethos. The style is playful but educational and reflects the passion these founders have for their product and their brand.

EXPLAINER VIDEO

CANOO

This filmic explainer video is both exciting to watch and very informative. Text is used sparingly to emphasise key points and the slick editing gives the viewer an idea of the creativity and innovation at Canoo. By having employees explain how they design the vehicles, this promo video highlights their attention to detail and the endless possibilities that their designs present.

BRAND VIDEO

SEPHORA

This stunning video combines short film with a strong brand image. Its simple message about self-belief is at times both moving and uplifting. It celebrates confidence and that beauty comes from within. The video is rewarding to watch, making it a shareable brand video.

TESTIMONIAL VIDEO

USP COLLEGE

We wanted this informal promotional video to use a case study documentary style to showcase real comments about studying at UPS College. This soft sell approach, together with the fast paced editing and vibrant text, appeals to Gen Z audiences as it helps make the video feel informal and inviting.