Company culture videos can be a vital way to attract and convert leads. Why? Because About Us videos help your brand come across as likeable and trustworthy.
Trustworthiness is a key foundation for any company looking to build their client portfolio – but we understand that sometimes it can be hard to connect with both prospective and existing clients. That’s why we think company culture videos can help to humanise your brand.
By offering the viewer a chance to meet members of staff and understand the company’s core values, your audience gets a chance to engage with the company on a personal level. This connection helps the consumer relate to your business and hopefully create a positive relationship that will convert into a sale.
We share some tips on how to help your brand stand out from the competition.
How to make a great ‘About Us’ video in 7 simple steps
1. Real people, real stories
Introducing your staff will bring a face to your brand and show the people behind the work.
2. What makes you tick?
Your About Us video will be a perfect place to demonstrate what your company is passionate about.
3. Have heart
Sharing failures, progress, aspirations for the future is a great way to connect with your audience on an emotional level.
4. Share your personality!
Think about your company’s tone of voice. Are you playful and anarchic, or down-to-earth and relatable? If you’re stuck, check out our previous post about how to harness the right tone for your brand.
5. What makes you different?
Think about any fun little quirks that make working at your company so great. What makes your company unique?
6. Behind the scenes
Give audiences an insight into your offices, factory or warehouse – this helps to give your company a geography and place in the world.
7. Be honest
Being truthful in your About Us video will make sure that your company comes across as genuine and will help build brand trust.